?? How To Maximize Marketing Efficiency: AI Strategies You Need to Know

"95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI. All free, instant, and nearly perfect. Images, videos, campaign ideas? No problem." - Sam Altman, random SuperMarketer

Yikes.?

So what room does that leave us marketers??

What’s the time frame on this doomsday prediction?

More importantly, how can you prepare to not get handled by AI??

I’ve spent the past few months heads-down focusing on this exact problem, and how I can prepare SuperMarketers (my inbound demand-gen agency).?

Good news: I’ve made good progress.?

Better news: I’m going to show you how to do it.?

As marketers, we're constantly seeking ways to create more content, reach wider audiences, and develop innovative products faster than ever before.?

AI offers us the opportunity to do just that.

The trick is to increase output while maintaining quality and not increasing costs or headcount.

The end goal is to systematically integrate AI into every aspect of your marketing operations.?

Today will be more high level on what I’m thinking and working on, future weeks back to the gritty tactical details.

???Strategy: AI-Enable Your Marketing Operations

AI-enabling your marketing operations involves systematically integrating AI tools and workflows into every aspect of your marketing processes.?

This strategy can dramatically increase your productivity and output while maintaining or even improving quality.?

• Amplify your unique expertise and creativity through AI, rather than replacing it
• Consistently leverage AI across all marketing functions for maximum efficiency
• Stay ahead of the curve by regularly re-evaluating and updating your AI integration

This is the core tech stack in order to get you there:?

? Google Drive: Organizes files and makes them easily accessible for AI tools and automated processes.

? Airtable: Helps structure data and can trigger automated actions based on that data.

??Make.com: Connects different apps and services, allowing them to work together in automated sequences.

? ChatGPT (Or Claude): Generates human-like text for various tasks such as writing, answering questions, and analysis.

???Use Case: Inbound Demand Gen Marketers

Here are three specific ways inbound demand gen marketers can implement AI-enablement:

• Content Creation Acceleration: Use AI to do research, generate content briefs, outlines, and first drafts, allowing you to produce 10x more high-quality content in the same time frame.
• Automated Social Media Management: Implement AI workflows for generating and scheduling social media posts, ensuring consistent engagement across platforms without constant manual input.

AI-Powered SEO Strategy: Use AI tools to conduct in-depth keyword research, optimize content for search engines, and predict trending topics in your industry.

???Prompt: ?AI-Enabled Content Creation Workflow

Last year, with the shock and amazement that ChatGPT brought, there was shiny object syndrome.?

So many new tools to try, and fun parlor tricks that they could do.?

But a year later, I’ve changed mentality.?

A few tools, used wisely, can fundamentally upgrade your marketing workflow (Make.com, ChatGPT, Airtable etc).??

To implement this strategy effectively:

When you’re starting to add AI to your workflow, here’s your roadmap:?

1. Audit your current marketing processes: Start by mapping out all your marketing activities and identify areas where repetitive tasks or data analysis are slowing you down.
2. Prioritize high-impact areas: Focus on processes that are time-consuming or those that could benefit most from AI's analytical capabilities. Content creation, social media management, and customer segmentation are often good starting points.
3. Research and select AI tools: For each prioritized area, research AI tools specifically designed for that function. Look for tools that integrate well with your existing tech stack.
4. Develop AI-human workflows: Create new workflows that seamlessly blend AI capabilities with human creativity and oversight. The goal is to let AI handle the heavy lifting while your team focuses on strategy and creative direction.
5. Train your team: Invest in upskilling your marketing team. They need to understand not just how to use AI tools, but how to think strategically about AI integration.
6. Continuously iterate: AI technology evolves rapidly. Set up a system for regularly reassessing your AI-enabled processes and staying updated on new AI capabilities.

This process helps you create a streamlined, AI-enhanced content creation pipeline for your inbound demand generation efforts.

Here’s a look at what the output looks like in Make.com for one part of this process, of using AI & automation:?

??Experiment: Taking Your AI-Enabled Marketing to the Next Level

The simplest way to start is by repurposing your content.?

Create once, distribute many times over.

For inbound demand gen, the repurposing process could start with one idea that you use in various platforms, media types, and stages of funnel:?

???Resources: Mastering AI-Enabled Marketing

The most effective way to learn the capabilities of AI and automation is on YouTube. In particular, people who are building Make.com automations with an over-the-shoulder view.?

Once you grasp some of the basics and capabilities, you can apply to your own use case.?

For my money, two of the most helpful educators are Stephen G. Pope:?

And Nick Saraev:?

Keep an eye out for future issues, I’ll be sharing some ideas on how to use Make.com to become a SuperMarketer.?

Any particular use cases that you’d want me to share??

Just hit reply, let me know!?

Until next week, stay super, Marketers!?

Gen

PS: The Chicago skyline is beautiful, and so is the water, though apparently very cold even in the summer: