How to Maximize the E-commerce Promotion Effect of Personal Care Products?
If you own an emerging feminine hygiene brand, you've just built a fancy website to showcase your products to attract consumers. However, the website traffic and product sales are not satisfactory, because users have a process of adapting to the new brand from unfamiliar to trying. In order to shorten this process, you need to continuously increase the exposure and popularity of your brand through various channels, and at the same time, you also need to make consumers more willing to try your products through effective promotion methods. Promotion will inevitably sacrifice a part of the profit, so you need to find the most effective way of promotion to maximize the effect of promotion. Below are some effective e-commerce promotions to share, hopefully effective for your brand.
1. Sustainability & CSR Sales Promotions
CSR (Corporate Social Responsibility) is a total of marketing efforts aimed at supporting charities, minorities, or climate. CSR-inspired promotion marketing brings plenty of benefits, such as positive media coverage or bigger social trust. But, how are promo campaigns related to CSR? By offering discounts you may encourage your audience to act in a certain way. For example, you may run a promotion where a chunk of sales generated in a specific time goes to a select charity. This is what some personal care products ecommerce did with their Black Friday campaigns by increasing all prices by $1 and adding $1 extra dollar to each purchase, and donating the funds collected to the Fridays for Future charity.
2.Free for Customers, Profits for You
The "free gift with purchase" marketing is straightforward: a consumer pays a certain amount and is rewarded with a present. This promotional gift is a terrific method to get clients to spend a little extra. But what constitutes a gift that both appeals to the customer and remaining cost-effective for the company?
Take a feminine products company as example. If the company gives a panty liner, which is a wonderful complement to the sanitary pads it sells. Many individuals would love this offer because it provides them with a small item that they may combine with other items. Alternatively, customers can simply appreciate receiving a present. This promotional deal can be shared with visitors via a website popup. Because pop ups could be displayed on almost any page, the popup worked well to maximize the deal's reach.
3.Create Limited Time Promotions
Using urgency as part of your marketing strategy is a powerful way to hasten customers toward purchasing. One of the most popular ways to tap into this psychological tactic is to offer discount codes or coupon codes for a limited time. You can present special offers for when customers subscribe to your email list or in an ideally placed exit-intent popup that displays when they’re about to leave your site. You can set a countdown timer on the webpage to offer a limited-time discount for new customers.
Flash sales keep the excitement level elevated. Be there at the right time and get a significant discount. You can combine the flash with an email blast to let your customers know about the event. You can make it even more special by alerting your subscribers before others know. Give them an extra hour to save!
4.Abandoned Cart Promotions
For ecommerce store owners, cart abandonment is a typical problem. The average percentage of cart abandonment in ecommerce is roughly 79.17%, according to Statista. That means that someone who adds an item to their shopping cart on your website has an almost 80% chance of not purchasing it.
But abandoned order promotions have become the perfect way to nudge the customers along the sales funnel. You can run this ecommerce promotion as a coupon campaign (where you send unique codes directly to shoppers) or an auto-applied discount – for instance, include a personalized link in the email that leads customers straight back to the checkout with the discount already applied.
Winner PurCotton is a leading manufacturer of 100% cotton spunlace non-woven fabrics, we also provide OEM customization services for personal care and feminine hygiene products. We have been practicing environmental protection since our inception, advocating the replacement of plastics with cotton. Welcome to be our distributor and let's explore a sustainable business together.