How to maximise your Google Business profile to generate more sales.

In our last blog we discussed some free ways to increase your presence on the search engine results pages, including creating a Google Business profile. This blog explores in more detail how a Google Business profile can help your business grow and how to make the most of this opportunity.

What is a Google Business profile?

Google Business is a free tool that allows businesses to manage their presence across Googles various platforms. A profile allows you to shape how your business displays locally on the Google search engine results pages. You?can update your business information, post updates, list your products and services, and much more.

What are the benefits of having a profile?

• Google Business is free and easy to use, so there’s really no drawbacks to having a profile. By creating one you’ll be included in the local maps listings when someone searches for a product or service that you offer. Google maps listings (also known as the Google local pack) takes up a very prominent position on page one of Google search results, and it’s one of the first things users will see when they search locally – so if you’re not listed then you’ll be missing out against your competition.
• According to Search Engine Watch, 50% of people who use their mobile to make a local search?end up.... read the full article