How to maximise investment in digital health and wellbeing benefits.

"It's crucial healthcare and wellbeing benefits are accessible in teams' pockets anytime, anywhere – otherwise, the offer will likely be overlooked."

As the market intensifies, the importance of a holistic benefits package in shaping a competitive employee value proposition (EVP) has grown significantly. Employee priorities are changing - and increasingly, more expect a proactive approach from their organisation to support all areas of their physical and mental wellbeing, both in- and outside of the workplace.??

Many businesses have adopted digital healthcare and wellbeing benefits apps to address this. But how can HR leaders ensure their investment in benefits software is maximised and delivers the best impact to the workforce?

In our May Spotlight, Rippl's Head of Benefits, Jamie, shares his top tips.?

1.Tailor the package to your people.??

To maximise investment, it’s essential the benefits offer reflects the diverse breadth of requirements across your organisation. Regularly assess and understand your employees' needs through frequent pulse surveys and feedback loops to ensure your existing package is hitting the mark.?

2. Enable mobile accessibility.??

Many benefits packages lack mobile accessibility, and as a result, see low engagement particularly from remote or frontline / 'deskless' teams. It's crucial healthcare and wellbeing benefits are accessible in teams' pockets anytime, anywhere – otherwise, the offer will likely be overlooked.?

3. Streamline into wellbeing strategies.??

Healthcare and wellbeing benefits need to form a core pillar of the organisation’s overall wellbeing strategy to achieve maximum impact. When choosing benefits software, it’s key to ensure this can be easily integrated within your business and streamlined into existing wellbeing programmes to boost awareness and adoption of the support available.?

4. Champion agility.?

The benefits marketplace is continuously evolving. Review your offer regularly and ensure your benefits platform can quickly adapt to the landscape and accurately reflect the changing needs of employees. Staying up to date with the latest benefits tools and innovations is fundamental for ensuring your offer remains competitive and is maximised by all teams.?

5. Centralise within internal communications.??

Ensure your healthcare and wellbeing benefits are regularly showcased across internal comms strategies. By keeping these front and centre, this will ensure awareness and engagement with both new and existing elements of the offer is maintained across the business.?

These are key considerations for employers looking to maximise their investment in health and wellbeing benefits and to ensure their people are meaningfully and holistically supported wherever they are. If you want to chat further around building a customised wellbeing benefits package for your business, just drop me an email: [email protected]??

Or in the meantime, check out Rippl’s award-winning benefits catalogue: https://rippl.work/features/employee-benefits/??