How to master thought leadership

Small Spark Theory? Episode 62: Mark Wellings

Thought leadership – in its various forms, is a topic we have covered in a number of episodes over the years. Done well, it can be a game-changer for agency marketing, sparking and re-igniting meaningful prospect and client conversations. However, there are a number common hurdles I tend to encounter when speaking with agency founders which means that great content either never gets made, or worse, is created but not optimised.

To really get to grips with how to master thought leadership I got together with?Mark Wellings, co-founder and client services director at specialist thought leadership agency?Grist. Mark and his team work with leading B2B brands like PwC, PA Consulting and DLA Piper delivering insight-led programmes designed to fuel sales pipelines.

In this episode, Mark shares his?6 Golden Rules of Thought Leadership?– so grab a pen and paper, there are marginal gains a-plenty!

Mark’s recommended read is the ever-popular?Win Without Pitching Manifesto by Blair Enns, listen in and find out how to win a copy.

As I know so many of you are keen cyclists, you may also be interested in Mark’s own book?RIDE! RIDE! RIDE! The Story of British Track Cycling.

Also mentioned in this episode:

The Leadership Book by Mark Anderson

You can read more of Grist’s insights?here. Feel free to get in contact with Mark if you want to find out more about the statistics mentioned in this episode.

I'll be honest, it feels surreal releasing a new podcast episode on agency marketing when there are much BIGGER things that need our attention. Regular listeners will know that Felix Velarde is very much a part of the Small Spark Theory family. Felix's Ukrainian wife Inna, has been campaigning tirelessly to raise awareness of how anyone can help. You can read her latest post here.