How To Master PR On A Startup Budget
Happy Friday! Welcome to #TalentAgnostic, Gigstart's weekly newsletter where we bring together experts from across the science and technology sector to share advice on how to build an enduring company and culture. Let's dive into this week's top tips:
AI is set to revolutionise the way businesses market and sell their products.
Given Sam Altman's recent comment on the fact that "AI will handle 95% of marketing work done by Agencies and creatives", we conducted our own research to see which GTM function tech professionals believe is most at risk of being automated.
Our research confirms Sam Altman's prediction with the majority of our network saying that marketing is the most vunerable function followed by Customer Success. Luckily, for those of you in sales, your role seems to be safe for now...
If you work in any of these Go-to-Market fuctions we'd love to hear your thoughts on the topic in the comments.
Last week, I sat down with Sarah Maxwell an entrepreneurial powerhouse and changemaker. Throughout her career, she has been at the forefront of industry disruption starting with iTunes until today, where she successfully turned around an audio software company for exit.?
While Sarah has broad expertise in building and scaling companies from zero to one, she’s been recognized for her communications prowess and media relations. At Uber , she was instrumental in reshaping the narrative around ridesharing earning her Top PR person in Tech. Later at Blockchain.com she established the company as a prominent name in the finance industry. Her companies and clients have been featured in every top global business including the 纽约时报 , The Wall Street Journal , 彭博资讯 , TechCrunch , CNBC and more.?
领英推荐
She’s worked for multiple US presidents on their presidential campaigns and her communications strategy is so effective that Spotify and Epic Games tapped her to build an aggressive campaign against Apple and Google to reform the app stores, championing fairness and transparency in the digital marketplace.
If you're a Founder or an aspiring PR and Communications professional, this isn't one to miss!
We discussed building a brand and how to reach the right target audience, the importance of personal storytelling, building relationships with journalists and how to deal with negative noise. To access the full podcast episode click here!
That's a wrap for this week! I hope you enjoyed it and don't forget to subscribe!