How to master Chat GPT for marketing and business

Learn official prompt engineering strategies and tactics from OpenAI and Microsoft:

1 - Ask GPT to adopt a persona. Ex:

You are the marketing manager of an apparel brand called Waga. You need to write a welcome message for our upcoming yearly meeting.

2 - Use starter phrases.?

Ex: A good marketing strategy has

3 - Offer complex instructions. Ex:

Write an introduction for a weekly newsletter, including the following:

- My company is named Conteeso

- Thanking the team for their hard work over a couple of tough months

- Positive outlook for the coming quarter

4 - Offer primary content. Ex:

Rephrase this text: “put your text here”.

5 - Use few-shot learning by providing multiple examples of the ideal desired output. Ex:

Prompt: Create engaging marketing slogans. Here are a few examples:

Product: Eco-friendly Reusable Water Bottle

Slogan: "Hydrate Sustainably, One Sip at a Time."

Product: High-Tech Running Shoes

Slogan: "Unleash Speed with Every Step."

Product: Organic Handmade Chocolates

Slogan: "Indulge in Nature's Sweetness."

Now, create a slogan for the following product:

Product: Solar-Powered Smartwatch

Response:

6 - Provide a cue, i.e. the “jumpstart” for the output of the model. Ex:

Create a marketing message for a fitness app. Cue: "Emphasize health transformation."

Highlight personal growth.

Focus on achieving fitness goals.

Inspire lifestyle change.

7 - Provide reference text by uploading a specific document or providing a link.

8 - Add Supporting information; this is additional to the main content, such as month or other piece of information. Ex:

Analyze the provided marketing strategy document and offer 3 suggestions for improvement.

Consider the seasonality and that we are in January.

9 - Split complex tasks into simpler subtasks. Ex:

Prompt: Develop a comprehensive marketing plan for a new organic skincare line. Break this complex task into the following simpler subtasks:

Subtask: Identify Target Market

Analyze demographics and interests of potential customers.

Subtask: Choose Marketing Channels

Select appropriate digital and traditional marketing channels based on the target market.

Subtask: Budget Allocation

Estimate costs for each marketing channel.

Subtask: Create a Launch Timeline

Outline key dates and milestones for product launch and marketing initiatives.

Subtask: Monitor and Adjust

Define metrics for measuring the success of marketing efforts.

10 - Ask for a "chain of thought" because this will give GPT more time to think. Ex:

Develop a marketing strategy for an eco-friendly clothing brand. Explain your chain of thought for each decision.

Extra tip: ask the model to review its own reasoning and confirm the output.

11 - Use delimiters to clearly indicate distinct parts of the input. Ex:

Process the following marketing data and tell me if you detect any seasonality. The data is split using semicolon.

Paste your data here…

12 - Specify the desired length of the output. Ex:

Suggest 5 names for a diary brand. Use maximum 7 letters for each name.

13 - Ask the model if it missed anything on previous passes. Ex:

You will be provided with a document delimited by triple quotes. Your task is to select excerpts which pertain to the following question: "What significant paradigm shifts have occurred in the history of marketing."

Then add:

Are there more relevant excerpts? Take care not to repeat excerpts.

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These are some of the most powerful prompts recommended by OpenAI as well as 微软 .

What prompts have you tried?

#chatgpt #promptengineering #marketing