How Mars Petcare Tackled the “Invisible” Data Problem

Imagine having tons of products (not to mention competitor products) on major platforms like Amazon and Chewy, but with a catch—almost 20% of them are missing from your analysis. Mars Petcare was there, dealing with those hidden data gaps that make it hard to connect online products without a UPC with their product catalog. When key details are missing, tracking performance, competitive pricing, and category dynamics can feel more like guesswork.

So, How’d They Fix It?

Mars Petcare partnered with Harmonya and put us to work. Our AI-powered magic linked over 2,000 of those hard-to-track retailer-specific IDs right back to their original UPCs!

Now, Mars Petcare could finally see a complete view of their product data across channels, making that invisible data visible. This solution didn’t just patch gaps—it gave them detailed insights, like category and sub-category performance, brand position, and even how their competitors stacked up.

The Big Wins

? Unlocked New Market Visibility: With fresh data on previously “hidden” products, Mars Petcare discovered an extra $1.7 billion in annual sales data, all hidden in plain sight.

? Smarter, Faster Decisions: Clearer, more accurate data meant Mars Petcare’s teams could finally make strategic moves with confidence—from finding out what products drive sales to fine-tuning their eCommerce approach.

? A Competitive Edge, Refined: Armed with a complete market view, Mars Petcare can now optimize product placements, pricing, and overall strategy.

Why This Matters

Product data can be more than a spreadsheet—it should be the foundation of a strong retail strategy. Mars Petcare’s story shows how closing data gaps isn’t just about filling in the blanks; it’s about turning those blanks into actionable insights that drive real growth.

Want the full scoop? Check out the complete case study here.