How Marketing Hiring is Different and How to Do It Right

Happy first Wednesday of the final quarter of 2024!

Hiring for marketing roles is a completely different challenge compared to other departments.

It’s not just about finding someone with the right skills in their resume—you need someone who can take creative ideas and turn them into real, measurable results.

After years of working with companies to build strong marketing teams, I’ve learned one thing: getting it right takes a sharp eye for both creativity and strategy.

So, what are the biggest challenges when building a successful marketing team? Here are the top three I’ve encountered:

1?? Finding candidates who can balance creativity with data-driven decisions.

2?? Counteroffers from current employers, as strong marketers are tough to lose.

3?? Filtering out candidates who look good on paper but don’t perform due to the broad skill range in marketing.

But how to tackle these challenges and hire the right talent?

I break it all down in our latest blog post—with strategies to help you navigate the unique challenges of marketing hiring and build a top-tier team.

And if you need some extra help, leave a comment below. I’d be more than happy to give you a hand!