How Marketing Has Changed in the Transformation Age

"Knowledge is only potential power" - Tony Robbins

Huh? Transformation Age? Don't you mean the "Information Age" Hung? You know.. The dinosaur term that every entrepreneur keeps throwing around? Nope. Not at all.

Here's why..

We are no longer in the information age but the transformation age. Customers have been too bombarded and overwhelmed with "information" that they are now looking for transformational knowledge in which they are empowered with the right tools to take strategic action moving forward.

Now.. Let's take yourself for example.. we may or may not have met before but either way I'm sure there's a good chance you have bought multiple online programs which have taught you all kinds of tips and tricks for business, marketing, relationship hacks, etc.

However, let's be honest here.. how many of those "informational" products have you implemented? .. and how many of those products are collecting digital dust by sitting in your Dropbox all because you were too overworked and overwhelmed to take action? Hmm.. have I put you on the spot? If so. Now you know exactly how a great deal of your customers are feeling. Oops..

Keep reading.

I'm here to enthusiastically challenge you from this point onward to take a different approach in marketing to your customers in a much more transformational way and not the old school "informational" way that has dramatically declined in significance since 2012.

So that begs the question "How do we get started in transforming and not just informing our customers?"

Great question. Stick around till the very end and you'll know exactly how.

Firstly, stop marketing as if it's still the year 2000. Stop shouting at your customers and focus more on listening to their pains and ambitions.

Moreover, let's define what marketing really is. According to Wikipedia: "Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand".

Yada yada.. BORING.

Better yet, let's ask ourselves:

1) What if marketing was a way of igniting the flame within our customers and a privilege to touch our customers' hearts in a way our competitors could not? Hmm..

2) What if marketing was having the guts to tell a story and having the hubris to care enough to fly higher and do meaningful work that matters?

Have I got you thinking differently about your current level of marketing? Great. Let's keep going.

At the end of every working day, I challenge you to ask yourself the BIG question:

"Did I touch a customer in a way that made him/her "feel better" enough to tell someone else?" Hence, the real essence of "word of mouth marketing" stems from within. Within the hearts of your customers that is..

The most important conversation

..isn't the conversation you are having with your customers but in fact the conversation your customers are having among themselves. Focus on building a community that will provide them with a sense of belonging, the ability to unlock their inner voice and this will further amplify your ability to serve more people who serve others.

So what's the most effective way to building a thriving community?

Hold on. Before you go starting a LinkedIn, Facebook or forum group.. make it paramount to ask yourself the following questions:

1) How do we effectively bring customers together who all share one core vision?

2) How do we continually put them in an environment to thrive and help others to also thrive during their journey?

3) How do we bring out the best in them so that they feel so great they are inspired to share their remarkable story with others ?

Hence, it's not about creating more and more content to the point our customers are frustrated and overwhelmed but by strengthening the context of what truly articulates their pains, ambitions and how your remarkable solution can be of greater service to helping them live a better life.

Marketing and beyond

Whether you like it or not. Every entrepreneur is in the business of marketing. Every time you are responding to a customer request - you are marketing. Every time you are sharing your story with customers - you are marketing, and I could go on and on..

So here's 3 thought provoking questions (3C's I call it) to ask yourself and your team on a daily basis in order to strategically navigate your compass towards even greater levels of success:

1) Challenge - Who are you upsetting? The person/company who is 'liked' by every one is respected by no one.

2) Culture - Who are you connecting? I mean real heart-to-heart connections not just a predictable Facebook or LinkedIn 'personal' message.

3) Commit - Who are you leading? Are you empowering your customers to be better and actively contribute towards your massively transformational purpose? The further committed you are to your customers' success the more they will believe in your compelling vision.

So the next time you feel like sending out a "mass mailing" or a "buy my stuff" Facebook ad. I'd suggest to sit back and take a 10,000 ft view of what message you really are conveying in your "marketing".

Enjoyed the post? Great. I'd love for you to mention the 1 "AHA" moment you encompassed in the comments below.

Stay YOU. Stay remarkable.

Hung Le
Founder, Strategy Academy
www.StrategyAcademy.net

"I believe people and technology can change the world".