How is marketing automation support your industry?
In the technology era, there are updates for the techniques of marketing and sales roles and recent methods have been applied widely and give great results, from between these methods we selected marketing automation where it expresses using of automation software to facilitate doing marketing tasks such as?email marketing , social media posting, as well as with measuring overall ROI on campaigns and even ad campaigns in a more streamlined and efficient way.
Marketing automation supports marketers to?generate leads , save their valuable time and generate more revenue, the time- and cost-saving effects of automation increase as an organization grows in size and complexity.
In addition, it improves the implementation of an inbound marketing strategy, where inbound marketing is about providing valuable content that aligns with your customers’ needs and interests.
This should not change if you start using marketing automation.
In fact, it should enhance the communication, as you can provide the content they need at the exact time that they need it.
“Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” According to the?salesforce website
There are two types of automation software:
*?Customer relationship management (CRM) , is the combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the?customer lifecycle, to improve customer service relationships and assist in?customer retention .
*?Customer data platform (CDP) software , is software that collects and unifies first-party customer data—from multiple sources—to build a single, coherent, complete view of each customer.
Digital sources include transactional data, such as customer purchases and returns, from e-commerce or POS systems.
How do you make marketing automation work?
Every marketer believes that marketing automation software is an essential request for the success of his industry or business, but it has multiple tools if you know how to use it and when?
You will get guaranteed results. Using emails, website visits, app usage, social media, and so on, will create new customers.
Furthermore, if you do market segmentation and determine your target audience, but always remember to assign an email for each group of customers based on the result of?customer segmentation ?such as
(Creating relevant and personalized messaging across email, mobile, social, web experiences)
to avoid the failure of your email marketing campaigns.
What are the Marketing Automation Features?
There are some important marketing automation features as the following:
Lead generation:
First of all, you have to collect data as much as you can, then send a series of automated emails to engage the prospects by offering relevant information.
It’s much easier to sell to someone that has purchased from you before.
Keeping your customers engaged with content marketing is an essential piece of growing your company.
Customers Segmentation:
You have to personalize your email marketing which helps businesses to develop better relationships with their customers.
Nurture those relationships by sending segmented, customer-only content, that will educate and encourage them to continue to come back to your company for thought leadership and expertise.
领英推荐
CRM integration:
This allows businesses to transfer lead information between marketing and sales.
Campaign management:
Companies can run email campaigns to nurture leads along the sales cycle.
It enables teams to send direct and personalized emails to a large number of people.
Here are some steps to apply that in a professional way:
1- Define your goals:
To use marketing automation well, you have to determine your goals, know how to invest in your resources.
2- Coordinate with your sales team:
Assign a perfect team to create a marketing automation software for the benefits of implementation of your?marketing automation strategy.
3- Shape your objectives:
Setting meetings with your sales and marketing team are good, but using a diagram to show your marketing workflow and putting your objectives in big shapes will activate your team to remember them always and work.
4- Collect your customer data:
Use this data to segment your customers, determine when and how you could start your?email marketing campaigns , to nurture your leads.
5- Design your effective content marketing strategy:
The more interesting content you will blog, the more leads you will engage.
You have to know?the purchase lifecycle ?to determine at which level you could engage your customer.
Share the article if you learned from it
Read more articles on?https://www.farinasmarketing.com/blog/
Follow us on:
Website:?https://www.farinasmarketing.com
Soundcloud:?https://soundcloud.com/farinas-marketingservices
Twitter:?https://twitter.com/FarinasServices
Instagram:?https://www.instagram.com/farinasmarketing/