How To Market Your Product or Service with ZERO Cost?

Marketing spending is a challenge for every startup company or emerging entrepreneur. We need to learn the art of generating sales without any advertisement cost.?

Marketing channels are vast and most of them are expensive and take a long time to give an expected result. If you are in a digital platform, every marketer talks about SEO, yes it is good to have SEO in place but takes a long time, at least six months.?

If you do a close watch on marketing, some of the excellent tools come with zero cost. It needs your time and effort how you can leverage the platform.?

Here, I explain such tricks, which are my favourite and top five hacks.?

• Help others
• Associate with Affiliate Marketing
• Find Worst & Show the Best
• Promote each other
• Video = Youtube

Let me explain these in detail.

Help Others

Every one of us expects others to help free of cost. You start connecting with people by leaving comments and responses on the web. It could be the first connection with your targeted audience. Spend some hours a day and help them in the right direction. Connect with them personally if possible and showcase your product or service.?

Choose the right blog or platform where your targeted audience is surfing. If you couldn't find any or are not able to find one, reach out to Facebook or LinkedIn groups and help them. With this simple hack, you can easily generate one or two customers every month.?

Associate with Affiliate Program

It is another easy hack to drive business, by offering some percentage of your earnings to affiliate marketers who drive business to you.?

There are many affiliate platforms out there you can trust. Register with them and start offering your product or service. Work on a great incentive that drives affiliate marketers to produce your product or service.?

For example, if your product or service cost is $500 that generates $200 profit, you offer 50% of it to affiliate marketers, ie. $100 and you earn $100 as net profit. It is better to get $100 than left with $0.?

Find Worst & Show the Best

This is a kind of negative marketing, try to crack the product or company where you would love to generate business. Get deep into it and collect all necessary data to confirm and justify your outcome. Proof that the company is doing wrong and give them a hint that you can fix it for them.?

There are very high chances that to get hired as they need some expert like you to fix their problems. Most startups need such people to grow faster.?

Promote each other.?

It is a kind of doing joint marketing by helping each other. There are many people in the market like you who cannot afford to spend on marketing.?

Associate with them, help each other by showcasing their product or service to your customers and viceversa. Organize a joint workshop/webinar and help each other.?

It is another no-cost advertisement and you are quickly exposed to the huge and right audience.

Video = Youtube

Video is nothing but Youtube which has emerged as the second largest search engine next to Google.?

You will get a very quick result out of youtube and try to include a lot of keywords that generate more visitors. If you can make it viral within 24 hours of video upload, youtube will boost your post to generate more revenue.?

As soon as you post your video try to share it on all social media and customer touch points. This need to happen within 24 hours of video upload on Youtube.?

Use the #hashtag and include it in the descriptions.?

I am more delighted to connect with you all through my daily newsletter 'Coffee with Raja'. If you like it please give a thumbs up, follow and share the post with your near and dears.?

Let us connect tomorrow.?

? Rajalingam Rathinam

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