How to market your next webinar with social media

Are you having trouble promoting your webinar? It's time to use social media to attract viewers and get them to sign up for the event.

Today, there are billions of social media users around the world. Not surprisingly, researchers at McMaster University and California State University, Northridge, have found that adopting a variety of social media strategies can help businesses improve customer retention. Social media can definitely increase the popularity of your event by tapping on the right promotional tactics.

Want to promote your upcoming webinar on social media? This is what you need to do:

Post to the relevant social network

Fortunately, you don't have to create a business account on every social network.

We all have different preferences for social networks but we need to post on the platform(s) that best suits the topic of the webinar. For example, a professional skill-building webinar is a perfect fit for a social media platform like LinkedIn. Did you share your most recent webinar yet?

Target the right market for your webinar

After identifying the right channels, it's time to understand your audience.

To attract webinar viewers on social media, Maryville University's Guide to Successful Marketing Strategies recommends using predictive analytics to gain critical insights about them. Predictive analytics can help you uncover patterns in customer data. This is especially important given that successful marketers use personalization techniques in 83% of their time. By taking the time to research what may be appealing to the market on social media, you can develop the best digital marketing strategy to drive webinar registration.

Work together with speakers and moderators

Are your webinar speakers or presenters widely recognized within your target audience? If the answer is yes, it's important to motivate them to promote the webinar on social media. You may be able to tap into your speaker's professional network! Take advantage of this opportunity to ask your cohost to post invitations and promotional materials with discount codes to help increase conversions.

Use a clear ...

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