HOW TO MARKET YOUR BUSINESS DURING A PANDEMIC IN FIVE EASY WAYS
This article originally appeared in IEEE-USA InSight. It is reprinted here with permission from IEEE-USA. Copyright 2019 IEEE.
It is with great pleasure that I welcome back Andrea Mueller (her previous contribution is one of the most popular Lessons on Leadership articles!). Today, Ms. Social Media herself will provide some more tips on how to market your business that are both timely and insightful. Take it away, Andrea!
If there is one thing that I’d like to formally retire from 2020, it’s the phrase “unprecedented times.” Yeah…. I know… we’ve got bigger fish to fry. So, let’s just call it the straw that broke the camel’s back and move on. With the number of times that phrase has been tossed around to describe the current climate, it is beyond exhausted. But, all gripes aside, there is no denying that we are in fact in <cringe> unprecedented times. Denying that or ignoring it is even more ludicrous than my phrase-retirement endeavor.
The thing is, for better or for worse, we have never experienced a pandemic on this scale. Actually, before this we weren’t even aware that this scale existed. These are brand new waters. All we can hope is that our ship doesn’t have a hole in it, our crew has the same drive and determination to keep us moving forward, and that the mark on our crinkled map is actually an X… and not just a coffee stain.
So, here are some tips to assist you as you consider how to shift your marketing strategy:
READ THE REST ON IEEE-USA INSIGHT