How to Market Your Brand on LinkedIn: Four Top Tips for 2021

We all seek to develop LinkedIn best practices and as we approach 2021, putting 2020 squarely behind us, I take a look at digital trends on LinkedIn that I believe will define LinkedIn 2021.

Improve your personalisation

Yes, B2B is the bedrock of LinkedIn, Improve your personalisation but who said it had to be boring?

Whilst LinkedIn can in no way be compared to Facebook, there is undoubtedly a move towards getting more personal on LinkedIn.

In the digital world, when it comes to business-to-business services and products, people buy from people first. The importance of building and developing a personal brand is no longer a nice thing to do, it is a must.

Those who find that balance of personal and business will steam ahead.

Get MORE personal in 2021

to improve your presence.

Nurture your ‘Tribe’

Build, build, build your network. Just keep adding connections…

Really?

The tide is turning against the notion that building an ever-increasing network is ‘the thing to do’.

I believe having a meaningful network surrounding you is better than connecting with the world and his dog.

What is becoming more apparent is the benefit of having a supportive crowd around you. People who share your values. People who like and respect your content.

I call this your ‘tribe’.

Building trust through consistent content sharing that adds value to their lives is what helps you build that tribe. They, in turn, become YOUR ambassadors.

But its more than this. Simply pushing out your content alone will not cut it. Engaging with the content that your Tribe shares is a critical factor. I try to spend as much, if not more, time engaging with the content of others. I also make sure I leave the time to engage in the conversations that develop inside my own content. This is also critical - to be in the conversation as it happens.

Recognise your tribe

and nurture them.

Don’t add more Noise?!

The last year has seen an increase in activity on LinkedIn. I wonder why?!

Some people have commented that their posts have had reduced attraction and engagement. When you work so hard to create compelling content this can be disappointing. You begin to have self-doubt!

The bottom line is that more activity means more competition for your content. So, what is the answer?

Make your content better!

Quality will always win out over quantity. Add value, NOT noise. Share experiences and knowledge. Be relevant to your target audience at all times. Don’t squander your well-earned audience’s attention with more ‘noise’!

Get better at it!

There really are right and wrong ways to ‘do’ LinkedIn.

I increasingly see a lot of effort by people to do the right thing but see glaring errors in their execution.

Now, I don’t write the rules (and I can’t find any anywhere) and there are many ways to crack an egg, but there are certainly ways to improve your performance on LinkedIn to help you achieve your goals (cos’ of course you have those don’t you?)

Seek to get better at this stuff because if you don’t your efforts will fall back compared to others who are upping their performance. The game is moving faster than I have seen it before in the last ten years.

Work smarter, not harder to experience improved results.

?Wishing you all the best as we enter 2021!

About me.

Do you want to experience the power and success of Social Selling on LinkedIn? Do you recognise the growing potential of LinkedIn for you and your business but not sure what to do next?

Please feel free to contact me at [email protected] or +44 7976 894353

I’m happy to have a call so just reach out to book me in.

Nigel Cliffe is the founder of Value Exchange Ltd, a company dedicated solely to LinkedIn training and consultancy mainly in the UK but with many international appointments.

Nigel is an experienced multi-channel marketer with over thirty years’ experience in combining the best of marketing with the best of technology to drive improved business performance. He has established over 30 businesses in his career so know what it takes to grow a business.

As a result of using LinkedIn successfully since 2007 to drive engagement and new business for many clients, Nigel formed Value Exchange Ltd in 2013 specifically to train others on how to repeat the success.

As founder and principal consultant, he is a full-time trainer, entertaining speaker and engaging presenter on the subject of LinkedIn. Nigel provides a strategy and practical advice to enable individuals and businesses the ability to improve their personal brand and their lead generation process.

Nigel has worked with a wide variety of clients, from one-man businesses through to FTSE 100 companies. He has worked in every sector of commerce and education and believes that there is no organisation that cannot benefit from a better understanding of the potential for improving the use of LinkedIn

You can get to know a lot more about Nigel from his current activity on LinkedIn (of course!) and at his website: Linkedintraining.co.uk