How to market your app on YouTube?

Marketing your app is tougher than developing it. A good app cannot become successful on its own and you need a well devised digital marketing strategy if you want to market your app to the targeted audience. With so many apps being launched each day, the market is quite volatile. One needs to focus on their targeted audience and share their app in such a way that the audience receives and uses it. Be it an android app or an iPhone app, the times are tough for all and the developers are looking for innovative ways of reaching their audience.

Video Advertising: A new way of reaching people

We all are aware of the fact that our brain responds well to visual stimuli. Moreover, videos have a deeper impact than banners or links and thus, using a video to market your mobile app is something that many app developers are venturing into. According to a Mobile App Development Company, YouTube has increasingly become a platform of interest for the digital marketers and they’re creating animation videos, whiteboard animations, explainer videos, app trailers and sneak peaks to incite the audience and get them to follow and download your app.

Video advertising is not new and we all have been watching TV ads since decades, but the emergence of video ads in the world of digital media is fairly new and has picked up a lot of momentum ever since.

How to use YouTube as your advertising machine?

YouTube is a free video sharing website used by millions of people across the globe. You can create an account for free and add as many videos as you want to your own YouTube channel. This makes YouTube a very lucrative option in the world of digital market as the costs incurred are less. We have listed some ways which can aid you in optimizing your YouTube videos in such a way that your YouTube marketing campaign is successful:

• Keep it short: The video length plays a major role in deciding whether your ad will work or not. Using long videos will never help as people generally get bored. So, until it is not an explainer video, you must keep it short and to the point. Try to draw more focus on the salient feature of your app so that the people will pick it up easily. Also, try to create animations which will be liked by the type of audience you’re targeting to get better results.
• Use Sneak Peaks: Sneak peaks are a great way to create interest of the people. If your app is in developmental phase, develop sneak peaks to the features of the app so that the people can get a taste of what’s on offer and wait eagerly for your app. However, make sure that you start the sneak peaks about 3-4 weeks before app launch as anything beyond that might even lessen the interest of the people from your app.
• Advertise with bigger channels: There are many YouTube channels who enjoy a good reputation. They have millions of viewers and come up with YouTube series which are viewed across the globe. By paying them a sum of money, you can get your app featured on their videos. Doing so will help you in reaching a bigger crowd. According to an android app, this method might seem a little costly but it is very effective as the user base you get is already huge.
• Use the social media handles: Apart from YouTube, there are many social media handles where you will have your presence. Use the social media infrastructure to integrate everything into one. Post your YouTube links on your FB channel and do the vice versa as well. Using your social media in an effective way will help you in getting more reach and marketing your app in the best way possible.

So, use these tips while designing your videos and using YouTube as an option to market your app. The way you present matters a lot, as shown by a report from a leading android app development company and thus, give your best while developing your app and putting it on YouTube.