How to Market and Sell Your Book on Amazon

After taking the time and dedication of writing a book you want to ensure that your published work gets to the right audience and produces sales. Amazon is at the top of this process in addition to your website, and has grown to offer authors many different features to take advantage of. Take a look at these tips and tools, and let me know how they work for you!

1) Feature all of your books in one place – Amazon Author Central

How about having your own mini website inside Amazon? – Author Central provides authors a platform to link their website, biography, and books all in one place. You can even connect this free service with your blog. Their newly updated hub allows you to feature audio books, printed books, and Kindle books. Set up your biography in multiple languages in order to attract more international readers as well as gain valuable insights on your views and sales.

2) Give your readers a free preview – Look Inside

Do you want readers to peruse important parts of your book? Amazon provides an easy way to do this through their feature, Look Inside, which is a powerful tool that acts as a browser specifically for books that you as an author will want to take advantage of to reach millions of readers. Your readers can read samples pages for either print or Kindle as well as view your other books similar to the topic(s).

3) Start publishing today for free – KDP Direct Publishing

Publish your own works in both print and eBook format. KDP Direct Publishing allows authors to quickly and easily upload their finished works and publish directly on Amazon. As an author you control the rights to the book and can make changes at any time. Earn up to 70 percent of the profit and attract readers from all over the world.

4) Get your book in front of more buyers – Publisher Rocket

Have you published a book, but don’t have enough sales yet? Then you will want to check out this author tool, Publisher Rocket, which helps you to find the right keywords for your niche along with insights on competitors in your target market. Reach more interested readers with their book advertising features along with a list of categories that will help you achieve the top spot on Amazon.

Hopefully you will find these Amazon book publishing and marketing tools beneficial for your sales and branding. Are there any that you would like to add as well?

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of books including "The Land of I Can." Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

[Originally published on Susan Gilbert’s blog]