How to Market to the Cannabis Industry
Cannabis is still federally illegal. Because of legal advertising restrictions, cannabis-centric businesses demand high quality innovative marketing and online marketing knowledge and skills. Marketing is everything. Marketing is the difference between financial failure and financial success.
- How do you successfully launch your product, service, your business if you do not $100,000-$250,000 to hire a marketing firm?
- How do you make the right marketing decisions if you have no marketing education?
- How do you even know what marketing approach is effective in the cannabis industry?
- How do you even get into the Cannabis Industry?
Cannabis marketing classes are designed to provide you with the knowledge to launch a successful marketing campaign; creating profits and establishing your business as a leader in your market. Marketing to cannabis businesses and/or consumers has unique challenges:
- There are no customer demographics.
- It is a new industry with a short sales history.
- Legal restrictions have eliminated traditional marketing platforms.
- Changing laws mean changes to logo, packages, websites, signage, marketing approach.
- There is not another industry like it, therefore there is no doing business as usual.
Through innovation, creativity, and trial and error a new approach to marketing has emerged. The cannabis-centric market place is first of all competitive and fast-moving. Denver has been especially relevant as a test market for cannabis-centric businesses.
How to Market to Cannabis Businesses and Consumers classes are taught by the CEOs of marketing firms that have transitioned into cannabis branding and marketing. They bring their combined knowledge and experience into a no fluff, no bullshit course that will:
- Help you develop a brand and image that will evolve with the changing market
- Focus your marketing efforts to produce profits
- Fast track your marketing program
- Help you develop an effective marketing strategy
- Save you time and money by helping you avoid marketing pitfalls
For more information on upcoming classes and curriculums please visit the Women's Cannabis Chamber of Commerce website
Telecomunications Executive/Retired
8 年count me in
Insurance Broker - Cannabis Practice Leader at Amwins ; Board of Trustees - The Cannabis Alliance
8 年Keep up the great work and continue to lead us forward Kerri Accardi. Your energy and passion come through in all you do for the cannabis industry!
Owner / President at Income Protection Specialists, LLC
8 年missing word.... "your business if you do not $100,000-$250,000 to hire a marketing firm?"
Let's Play A Game... How Many Cannabis Brands Can We Bring To TV This 4/20? Reach out if you're one of them!
8 年Do you know about the series "Medical Cannabis: The Healing Power Of Knowledge" ? Going to air on CBS and CW stations and we are still accepting cannabis industry sponsors and featured placement! Would love to share more info if you're interested... https://www.420media.us/cannabis-and-tv/