How Maria Went From "Crickets" to 101 Conversations in Just 6 Weeks

A lot of people come to me after struggling with LinkedIn outreach.

They’ve sent hundreds—sometimes thousands—of messages, either manually or through automation.

And while they believe LinkedIn should work (because their audience is there), they’ve hit a dead end.

No responses. Or worse, the few who do respond aren’t interested in a real conversation.

Some even come to me after working with agencies—still stuck in the same place.

But here’s the thing:

In most cases, their strategy isn’t broken. The system isn’t even broken. It’s just one part of the process that needs tweaking.

In fact, I’ve worked with clients who were in this exact spot—frustrated and questioning if LinkedIn outreach was even worth it.

We made one simple shift in their messaging…

And within a few weeks, they had dozens of conversations and calls booked, all from the same account as before.

The Case Study: From Crickets to Conversations

Let me tell you about Maria.

When she came to me, she was hearing nothing but crickets on LinkedIn.

She’d been sending message after message—long, detailed, carefully written ones. But they just weren’t landing.

Why? Because the tonality and structure of her messages were doing the opposite of what she wanted.

Here’s what I noticed:

? Her messages were too long. A wall of text overwhelms the brain, especially when someone’s already flooded with LinkedIn notifications.

? They felt like a pitch. The tone wasn’t conversational or warm—it was formal and stiff, making it easy for prospects to stop reading.

This happens all the time. People focus too much on what to say, rather than how it’s said.

What We Changed

We did two things:

1. Made her messages short and digestible. No walls of text. Just a simple, casual opener to ease into the conversation.
2. Adjusted the tonality. Instead of a pitch, the messages felt warm, friendly, and safe to respond to.

Here’s an example of the message we used:

“Hey Jim, thanks so much for connecting. Do you mind if I share what led me to reach out?”

That’s it.

Short, simple, and most importantly—inviting.

The Results

Within six weeks of switching up her messaging, Maria went from questioning LinkedIn outreach to being in 101 active conversations.

Here’s what her numbers look like now, over 6 months:

? 3,000+ connections sent

? 1,100 new connections made

? 400 responses received

? 46 prospects entered her sales pipeline

And the best part? She hasn’t had to change her campaign since. We've been running the same one since the beginning, and feeding new prospects into it as necessary.

The Power of Tonality

Here’s the takeaway:

What you say in your messages matters far less than how your messages make people feel.

Your prospects need to feel:

? Safe

? Invited to a conversation

? Curious about what you’re sharing

And if you can create that feeling, you’ll cut through the noise—even in a crowded space like LinkedIn.

Ready to Fix Your Outreach?

If you’re struggling with LinkedIn outreach, stop obsessing over the perfect message.

Instead, focus on the tonality and structure of your messages. A simple shift can make all the difference.

Feel free to steal what I’ve shared here. Chances are, it’ll work for you too.

But if you’d like me to take a closer look at your strategy, I'm happy to help.

Whether it’s fully setting up an automated system, or just tweaking your messaging, we can figure out what’s not working and get you back on track.

Just shoot me a message, and we’ll set up a time to chat.

Happy outreaching ??

Alexander J Brooks