How to map out your signage strategy for success

The New Year is upon us, making it a great time to start thinking about your signage strategy for the upcoming sales cycle. To do this, you need signs that can be used over and over again – minimizing spend and ensuring that you always have signs on hand for all your different needs.

You need signs to help elevate your brand and drive walk-in traffic. Both inside and outdoors, they can help drive buzz around new products and services, sales and much more.

But what signs should you get? Here are a few options to consider:

1. Freestanding signage: Banner stands are a quality option for new signage. They can be used throughout the year – both inside and outside of locations. You can swap out graphics based on the season or even the special promotion. For example, you can create graphics for spring, summer and fall events.
2. Print-and-apply products: Signs like window graphics, floor graphics and wall murals can be quickly made to showcase your latest offers, or be designed for year-round display. These unique signs help drive foot traffic and create an inviting atmosphere. Plus, they’re often easily installed on your own, without needing specialized equipment.
3. Trade show and event signage: Whether hosting or attending an event, investing in high-quality signs and displays can help increase the potential that you stand out to new customers. Your signs should showcase your branding through your logo and messaging, and be consistent with your visual marketing elsewhere to create cohesiveness for your business.

Things to Consider

When creating your different banners, signs and graphics, you need to think about your audience’s needs and behaviors. What messaging will drive them to come into your store or buy your product? It’s helpful to do some research ahead of time and finalize your messaging and design before taking it to the printer.

You must also think about the visibility of your signs. You should?ensure that your signs are visible from a good distance away from your booth, entrance, pickup location or anywhere else you want to be seen. This way, your potential audience can see them, so they know who you are and what you’re offering.?

Ready to Invest in New Signs?

Allegra specializes in providing premium sign printing services to businesses of all sizes. We can help you make an impact. Contact a representative from Allegra today!