How Many Types of SEO are There?

1. On-Page SEO

On-Page SEO refers to changes you make on your website that help improves its performance. User searches keywords on Google and if your website comes in SERPs then it helps them to come to your website or a particular landing page. To make that happen you have to start with Keyword Research and find relevant keywords to your business or blog. Then you have to put those keywords in key places of your website like your page title, meta description, headings. You also have to create valuable content around those keywords. The important thing to remember is that On-Page SEO involves optimizing elements on your site.

2. Off-Page SEO

Off-Page SEO helps make stronger influence and relationship your website has with other websites. In Off-Page SEO we do Link building and Brand Promotion activities. Link building is the process of increasing the backlinks of your website. These backlinks act as 'Trust Factor' and help increase the authority of the website. Brand Promotion can be done by talking about your Brand on other social platforms and forums.

3. Technical SEO

Technical SEO involves checking the technical parameters of the website. Here we have to ensure that search engine crawlers and bots can crawl and index a website without any problems.

Here are the things you have to check while doing Technical SEO:

1. Site Speed for both Desktop & Mobile
2. Mobile Friendliness
3. Indexing & Crawlability
4. Structured Data
5. Site Security
6. Find & Fix crawl errors by using Google Search Console
7. Check if the Sitemap is updated & Submitted on all major search engines.

4. Local SEO

Local SEO mainly focuses on searches that are related to location. It helps your business rank well for searches that contain phrases 'near me' and searches including cities, regions, or other areas.

Local SEO is important for any business that has a physical location. In Local SEO, we have to claim and optimize your Google My Business listing, create content related to location-specific keywords, asking customers for reviews and engaging with the posted reviews.

5. Voice Search SEO

Voice SEO is?the optimization of keywords and keyword phrases for searches using voice assistants. ... Critics argue that voice SEO is irrelevant because voice searches are turned into text-based searches before they're submitted, which makes them no different than desktop or mobile searches.

These are the types of SEO that are currently being used.

Author

Yogesh Pal (SEO Consultant & Digital Marketer)

Founder - Yogipedia (SEO Agency)