How many types of Search Queries with all details?

How many types of Search Queries?

Search Query is the basic foundation of Google Search Console. As we know questions are the elementary foundation for human growth. Humans always try to run behind the answers to questions and this is one of the human attributes which helps in human growth. Search Queries are the question or any other interest that users search in Google Search Box.

Types of Search Queries

There are mainly three types of Search queries in common. if you understand this then SEO will be very easy for you. It is the basic foundation of SEO and I promise if you understand this then it will transform the way you think.

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1. Informational Search Queries
2. Transactional Search Queries
3. Navigational Search Queries

Look at the Picture below and then I will explain each and every type of query.

First of all, we need to understand the contribution of all types of Search Queries. So, that we can understand the importance of each query. Please look at the picture below then we will discuss every type of query.

Now We will understand Search Queries on the basis of Intent i.e Interest.

Informational Queries :

Informational Queries are those queries in which user intent is to get the information about anything which they are looking for.

For Example:

• what is product sourcing
• benefits of ceramic tiles
• how to lose weight
• best formal shoes for office

Transactional Queries:

On the Other hand Transactional Queries are those queries where user intent is to do transaction or buying.

For Example :

• best product sourcing companies in india
• buy ceramic tiles
• keto diet to lose weight price
• buy formal shoes

Navigational Search Queries:

Navigational Queries are the queries where user know what he/she want. It's tell about brand impact. This is similarly like Google Map Navigation where user know where he is, and where he wants to go.

For Example:

amazon books, Zoho CRM etc

Now Take the Scenario of Customer Journey i will explain each type with best possible concepts.

There are mainly 4 stages in Customer Journey

1. Awarness Stage
2. Consideration stage
3. Conversion Stage
4. Delight Stage (This will not fit in Search Queries scenarion)

Take a Scenario where you want to launch a formal shoes brand. So, what you will do?

1. Awareness Stage: You will write article on the basis of user intent i.e informational only.

For Example: best shoes model and style for office 2022

2. Transactional Queries: After this your product and some transactional queries people start searching for like : "buy formal shoes ". This will be Transactional Query.

3. Navigational Queries: In this when your model or brand popularize then they will start searching "buy formal shoes model XYZ" then this is navigational Queries.

Let's Talk about the opputunities

• Informational Queries searches are 80% then this should be the part of your content strategy.
• We should define Unique selling point in our pages about product and services and work on best available products and services for users. So, People will engage around your brand name.\

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