How Many Franchise Salespeople Have The Courage To Tell You This?

It’s not like you’re a kid.

My feeling is if you’re old enough to write a $40,000 check (for the upfront franchise fee), you’re certainly old enough to handle the truth.

But before I share what the heck I'm referring to, I need to go over a couple of things.

The Things They Will Tell You

Here’s a list of things your franchise salesperson will tell you:

• The amount of money you’ll need to open your doors
• How many franchises they have up and running
• Why their brand is great
• How they market their products/services
• What’s special about their technology

Etc.

It’s all good. No…really. That’s what they’re supposed to do.

They’re supposed to tell you all the good stuff.

If you were the franchisor, you would do the exact same thing.

But, if I was the franchisor, or in this case, the franchise salesperson, I would tell you one more thing.

(Drum roll please)

You’ll have to delay gratification.

From Wikipedia:

“Delayed gratification is the ability to resist the temptation for an immediate reward and wait for a later reward. Generally, delayed gratification is associated with resisting a smaller but more immediate reward in order to receive a larger or more enduring reward later.[1] A growing body of literature has linked the ability to delay gratification to a host of other positive outcomes, including academic success, physical health, psychological health, and social competence.”

Sure, you could go out and get a new job-and with it an immediate paycheck. (Well, you could) Doing so would solve one of your immediate problems; your need for food and shelter. (But hey…who needs those things.)

?

The Reality Of Franchise Ownership

When you start a new franchise business, you won’t be getting a paycheck right away.

Again, you won’t collect a paycheck right away.

And if I was the salesperson, that would be one of the first things I’d tell you.

Bluntly, I wouldn’t wait until after you got excited about my franchise concept. After all, you're an adult.?I'd explain the franchise model first. How it works. How you need to get to break-even before you start making money.

Fact: if you choose the right franchise, one that's within your budget, do great research, and utilize the resources that are available to make sure you’ve done everything you can to lower your risk, there's a pretty good chance things will work out.

Your First Year As A Franchise Owner

Your first year in business will be tough. Essentially, you’ll be a non-profit business.

But your second year in business will be brighter.

By then, you'll (probably) have reached break-even. You may even be able to start paying yourself. Whoopee!

And in a perfect world, the following years in business should be even better. Profitable. Satisfying. Gratifying.?That’s how being the boss is supposed* to be.

*I’d also tell my prospective franchise owners one more thing. This:

It’s not a perfect world. Things happen. Things that aren't in your control.

Like a pandemic.

But, what if things do work out well? Even better than you expected? What would your world look like?

Think on it for a bit. Visualize it.

Imagine the possibilities.

How your life would change!

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