How Manufacturing Marketers Can Get Buy-in for Digital Initiatives
Kula Partners
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Kula Partners
We help leading B2B manufacturers craft digital experiences that transform how they engage customers and compete online.
In more traditional industries like manufacturing, it can be difficult to show the business value of investing in digital tools.
Here are 4 tips for gaining buy-in on digital initiatives, from of Alex Lovdahl , Digital Experience Manager at Brandt Group of Companies .
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?? Get buy-in before you get started.
"There?s a thousand different ways you can organize information, and nailing it down from the beginning and getting buy-in on that has been extremely helpful," Alex Lovdahl says.
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?? Set up tracking.
Whatever the initiative may be, make sure that you're able to track it. Monitoring that tracking data is key for optimal performance, and also for referring to later on.
Alex puts it as “showing them the numbers to back my decision up.”
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?? Leverage the data.
Once things are up and running, turn to the data. Let it indicate on your behalf that you made the right decision.
“When you're able to take these stats to everybody and prove what something?s worth, based on the numbers, it really helps,” Alex says.
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?? Make smart bets.
“You always want to be innovative and have that next big idea, but it has to work well for the company. I think finding that balance of being innovative enough to compete and satisfy your customers, and stay relevant," Alex says.
Choose what you pursue wisely.
That’s it for now! For more tips from digital marketing pro Alex Lovdahl, check out the full interview on The Kula Ring: https://bit.ly/3HtMtxf?
Follow Kula Partners and subscribe to The Kula Ring for more manufacturing marketing insights every week: https://bit.ly/3VMLcFD