How to manage un-used features in your software
Nussi Einhorn
Founder at Intent UX | Expert in Business Analysis, Product Strategy, and Digital Transformation for Web & Mobile Apps (UX/UI)
As your software grows, there might be many features lying around. But you’re wondering, what should I do? Should I kill them, should I redesign them, or should we make new ones altogether?
This article will teach you the methodology and tools you need to handle unused features in your software.
1) Take stock
Use recording software like FullStory or HotJar to analyze your software areas that are lying dead — quickly.
Next, you could send out a survey asking your clients what features they are using the most and why they are not using the other features.
This will give you a clear understanding of where you are and what features you’ll need to re-design, kill, or merge with other features.
2) Forgive Sunken Costs
This is a mindset.
You might have spent many thousands of dollars and many years of development time, building your precious features on your software.
But I call that sunken costs.
Take a new fresh look at the future and start investing in features that your users actually want.
Forget about what you have built or spent in the past — this will set you on a mindset to succeed.
Agree?
3) Merge them into others.
As you kept on building out your software, you built one feature at a time.
Now is a great time to merge some scattered features — to improve its simplicity and design.
I hope this advice helps you and you’ll take action.
Let me know in the comments if you have several small features that are scattered within your app!
4) It’s time to redesign them
The reason why people are not using the features you have built might obviously be because it has a poor UX design.
Great Apps are constantly re-designing their signature features to improve their design and overall usability.
When the features were initially launched, your customers did not yet use them, and now their needs have shown more clearly.
A few little tweaks might do everything for you.
So take the time today and examine which features you can give a quick redesign and then let your customers know they should give it a spin.
If you need any help with redesigning certain software features, send me a direct message I will hop on a call!
5) Kill them!
Yes, you heard me right.
Sometimes it’s good to let go and kill the unused features.
Store them nicely so you can access them later if you decide to revive them.
The more you clean up your app, the better it will be for your users.
They should see only features that are useful to them, and the rest should not appear.
Some apps tend not to let go of their older/unused features and always keep them around — not healthy!
I would like to hear your thoughts on this!
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I hope this article will help you better manage the unused features in your software or app.
Feel free to send me a message if you have any further questions.
If you want to set up a one-on-one phone call, please click on the link below.
Experienced Senior Business Systems Analyst
4 年Thanks for posting
Conceptual Freelance Art Director and Graphic Designer (Remote) - Print ? Web ? UX ? 360
4 年Makes a lot of sense.
Helping humans leverage AI | Full Stack Product Leader | Ex-LinkedIn, Adobe | Founder | Advisor | Author
4 年Great article Nussi — but in reality, as your app or product gets larger (both in terms of features and audiences), this becomes a Herculean task and is easier said than done. Back in my days as the Product Manager for Adobe Illustrator, my colleague John Nack (then PM for Photoshop) discussed this very issue numerous times. People (the ones who use your products) often don’t like change and get upset when you kill or adjust a feature they like. And often, people use your features in ways you never thought of. As one very basic example, at one point, SVG was “the next big thing” and we built a lot of support for it into Illustrator. In later versions, all our data and research told us that very few people used it, so we decided to kill it in a later version. When that version shipped, we got a livid phone call from The NY Times who told us we broke their entire workflow as they used our SVG features to script and automate all the stock and weather charts you see in their paper. Lesson learned is less about killing features and more about being really thoughtful about decisions to build them in the first place and really understand how it would be used and what it would take to support it over time.
Certified ADHD Coach. Author. Course Creator. ADHD Wife & Mum 5 ADHD Children. Property Investor
4 年Decluttering doesn't just mean with your belongings in your house. It means with everything, like decluttering the unused features of your software...my latest book focuses on how to declutter the ADHD way https://focuswithfaigy.com/books/banish-your-overwhelm-declutter-your-life/