How To Manage Para-Social Relationships
John Watson
Helping Business Owners Become More Connectable | Unlock More Referrals, Partnerships & Sales
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John Watson and Rudolf Rautenbach delve into the concept of parasocial relationships:
One-sided relationships, where one person extends emotional energy, interest and time, and the other party, the persona, is completely unaware of the other's existence.
They explore how these one-sided connections with public figures, influencers, and content creators impact our lives. They also discuss the nature of these relationships, the illusion of reciprocity, and the potential dangers of becoming overly attached to virtual personas and how it impacts your roles, relationships and environments.
The conversation emphasizes the importance of authenticity in online interactions and the need to balance virtual connections with real-life relationships. Insights are also provided on how to evaluate the value of online relationships and the significance of genuine engagement in both online and offline environments.
Key Learning Points In This Podcast:
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We formalise informal training. Within working teams, knowledge gets shared on a daily basis. We learn from each other, establish processes and create culture. New staff fit into this over time, as they become accustomed to the company’s way of work. The founders, Paul Janisch and Rudolf Rautenbach were involved in various training initiatives over the years. These projects delivered value, although mostly through compliance processes.
Where these fail is that it focusses on eternal training and neglects the staff of the company. Where internal staff are involved, it takes them out of the office for extended periods and decreases productivity. There had to be a better way. This is it.
Ownershield came about when the founders asked the question “how do your create sustainable solutions to deal with ownership in South Africa, taking into account the extreme poverty that exists in this country.”. Pooling their collective 30 plus years in the auditing and black economic empowerment consultation industries together they launched Ownershield to tackle this problem. Ownershield offers a dynamic range of ownership solutions that cater for all sizes of companies operating in South Africa. All solutions are based on a subscription model without a setup fee.
Do you wish your company could connect with the right clients and partners? Do you wish your team member’s were not scared to network and put themselves out there more? You are just one conversation away from changing your trajectory. Have an introductory conversation with John Watson today and discuss solutions in new business development, networking events or confident connector coaching.
Cheers,
Founder & CEO at Brandly | Passionate about the success of Non-Profits, Content Creators, and Entrepreneurs | Building authentic connections and growth through LinkedIn at FDC & Black Marketing
1 周Hmm. Makes me think of Podcasts John Watson. We get to know people in depth, but they don't know us at all. Need to listen to this to make sure this comment is relevant.
Helping Business Owners Become More Connectable | Unlock More Referrals, Partnerships & Sales
1 周https://www.dhirubhai.net/posts/the-right-place-community_therightplacepodcast-parasocial-relationships-activity-7300016690363338752--MWz?utm_source=share&utm_medium=member_desktop&rcm=ACoAAACHIzEBd3MQObdR4DXbw3h5aovsNAV1JiA