How to manage customer acquisition for your business? Learn from Beauty brands.

The cosmetics and beauty industry is one of the fastest-growing markets in the world. It’s projected to surpass?$128.7 billion in revenue?by 2030.?

a)?????Bring Inclusivity to your offerings.

The Fenty Beauty brand is an example of successful marketing because it capitalized on Rihanna’s celebrity status and made a line of inclusive products that revolutionized the market.?

In an industry where representation was lacking, Fenty Beauty truly embraced its?“Beauty for all”?slogan.

When it launched its 40-shade foundation range back in 2017, Fenty Beauty became an instant success, amassing over?$100million in sales in the first week.

b)????Make your customers the brand ambassadors

Make use of?reviews and testimonials?to show how people experience your products.

Put your actual customers in your ads or ad copy.

Bonus: this strategy also exposes you to the audience of the people you collaborate with.

c)?????Personalize your offer & services.

The free shade matching consultation is a Personalisation strategy that in a way lets users try the product before buying it.?The shade matching tool is used very effectively by Fenty beauty.

d)????Influencer marketing – don’t pay but involve them.

A beauty brand Color Pop uses influencer marketing with a twist, instead of paying influencers for promotion, they encourage influencers to get involved in the product development stage and create their own limited collections.

Benefit- Influencer promotes her own collections to her fans and also with her collaborators.

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