How to manage 50+ Instagram accounts for my clients!
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Managing a large portfolio of Instagram accounts can be a daunting task, especially when the number climbs to over 50. For social media managers and digital marketing agencies, juggling multiple client accounts involves not just posting content, but also strategizing, analyzing, and engaging with followers across dozens of diverse industries. Each account demands a unique approach tailored to its audience and business goals, making this task complex and time-consuming.
In this blog post, I'll dive deep into the tools, techniques, and strategies essential for efficiently managing 50 or more Instagram accounts. Whether you're looking to streamline your workflow, enhance client communication, or optimize engagement strategies, this guide will equip you with the knowledge to handle multiple accounts like a pro.
We’ll explore everything from the use of advanced management platforms to the art of balancing distinct brand voices, ensuring that each Instagram account thrives under your care.
Best Tools to Manage Multiple Instagram Accounts
We prepared a list to show you the best tools to manage multiple Instagram accounts at once.
#1 Circleboom Publish
Circleboom Publish offers an optimal experience for users looking to manage several Instagram accounts at once. This social media management platform enables you to create, design, instantly publish, and schedule posts for your Instagram content ahead of time. You can connect your 50 and more Instagram accounts to the same Circleboom dashboard and manage them at once!
Additionally, Circleboom enhances your ability to produce distinctive Instagram content through integrated support tools. It includes built-in extensions like Canva, Unsplash, and Giphy, which supply a variety of unique post templates, images, filters, photos, graphics, effects, animations, and other components. These resources help you craft visually appealing and engaging content for your multiple Instagram accounts.
On Circleboom, remembering the specific size requirements for social media posts is a thing of the past. The platform offers an array of the most fitting templates accessible from its straightforward dashboard. Here, you can unleash your creativity effortlessly using pre-designed samples.
Once your design is complete, you have the flexibility to post it directly to your multiple Instagram accounts or schedule it for a later date. The platform's robust Queue scheduling feature lets you automate your Instagram posts by setting specific time intervals.
Circleboom also caters to Instagram-specific content, allowing you to create, share, and schedule Instagram Reels. Additionally, the platform includes a built-in grid maker for creating 3x3 and 3x4 grid posts, enabling you to design stunning panoramic posts for Instagram.
#2 Hootsuite
You can now manage 50+ multiple Instagram accounts from your computer or mobile device. Using a social media management program like Hootsuite is one of the simplest methods to handle many Instagram profiles. It also makes working with many Instagram profiles easier by allowing you to schedule posts for each account ahead of time.
Using Hootsuite, you may also manage several Instagram accounts and many Facebook, Twitter, LinkedIn, YouTube, and Pinterest accounts. One dashboard for everything.
#3 Buffer
Buffer's social media management dashboard saves time and keeps you focused by bringing all of your social media accounts together in one spot.
Please view all of your social media profiles in one place and see how they're performing. You have one of the best apps to manage multiple Instagram accounts in one dashboard.
Buffer provides some optimum times to post depending on your data; therefore, automate posting so that your posts go live at ideal times for each channel.
If you want to know more about the best time to post on Instagram, you can find a detailed guide in our article "The Ultimate Chart: When is the best time to post on Instagram."
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Buffer's Engagement dashboard lets you see and respond to unread messages, comments, and inquiries.
Get detailed data and automated reporting on the performance of campaigns boosted posts and hashtags across several accounts. Work on post-drafts with your team.
#4 Later
Finding an Instagram marketing platform that allows you to plan posts for numerous accounts in one place and keeping all of your Instagram photographs and videos organized and divided for each account is crucial to managing several Instagram accounts.
Later is available for free on one account, or you may upgrade to a business plan to manage several accounts.
Then, for each Instagram account, create "groups" in Later and upload your photographs and videos for each account or customer. Groups make it simple to keep each account's analytics, assets, and scheduling distinct.
After you've set up Later for all of your clients, you'll want to create some weekly content workflows to help you and your team process the responsibilities for the week ahead.
#5 Sprout Social
If you're utilizing a platform like Sprout Social, you can manage all of your accounts from one place rather than switching between them. Remember that most social media management tools will only post on your behalf if you have an Instagram Business account. You can use Sprout to manage all of your Instagram feeds from one spot after you have an Instagram Business account.
With Sprout's Smart Inbox, you can manage several Instagram accounts with your team. You may work together to create or assign projects, mark messages as complete, and send real-time notifications to other users when someone else is viewing or replying to a message. This functionality can be incredibly beneficial to businesses with multiple social media accounts.
For more tools and details, you can see our detailed guide here:
Why do people need to manage 50+ instagram accounts?
Managing 50+ Instagram accounts might seem overwhelming at first, but it becomes a practical necessity in several scenarios, particularly for businesses, agencies, and influencers who manage a broad spectrum of projects and clients. Here are some real-world examples, told in a narrative style, that illustrate why and how managing multiple Instagram accounts can be both necessary and beneficial.
Envision "EcoMarket," an e-commerce platform that features products from over 100 small businesses, each committed to sustainability and eco-friendly practices. To boost visibility and sales for these small vendors, EcoMarket manages an Instagram account for each one, alongside its primary corporate account.
This strategy allows each small business to maintain a personal connection with its customer base, highlight its unique story, and promote products through tailored social media campaigns. EcoMarket’s centralized management of these accounts involves strategic planning for product launches, seasonal promotions, and interactive campaigns that engage a community passionate about sustainability.
Wrapping Up
Managing a multitude of Instagram accounts, whether it's for 50+ different brands, a network of influencers, or numerous e-commerce vendors, presents unique challenges but also opens doors to immense opportunities for growth and engagement in the digital space. Each account serves as a unique touchpoint that connects a brand or individual with their specific audience, enabling personalized interactions that build lasting relationships and foster brand loyalty.
The use of sophisticated social media management tools is indispensable in such scenarios. These tools streamline the process of content creation, scheduling, and analytics, allowing marketers and social media managers to maintain a consistent presence across multiple accounts without compromising the quality or relevance of the content. With these technologies, businesses can scale their social media efforts efficiently, track the effectiveness of different strategies, and adjust their approach based on real-time data.
Ultimately, the goal of managing 50+ Instagram accounts is to maximize outreach, engage meaningfully with diverse audience segments, and drive tangible results, be it in terms of sales, brand loyalty, or audience growth. By effectively leveraging the power of Instagram and utilizing the right tools to manage multiple accounts, businesses and influencers can transform their social media efforts from mere communication into powerful marketing channels that resonate with audiences worldwide. This strategic approach not only enhances visibility but also bolsters a brand's digital footprint in a competitive market.