How to make Zoho a business's operating system

During ZohoDay 2022, I had the chance to have a longer conversation with?Adi Mula, founder and CEO of Foodhub.

If you do not want to read too much but prefer watching the edited interview, you can do so?here.

Similar to GrubHub and DoorDash,?Foodhub?allows residents of the UK, India, Egypt, Australia, New Zealand, and Malaysia, the US and some more countries to order food to be delivered from a variety of local restaurants; unlike those other sites, Foodhub does not charge service fees. Foodhub currently has about 1,100 employees. Most of them are using Zoho products in one way or another and many use multiple Zoho products.

Foodhub started its Zoho journey with the goal of simplifying processes and to be able to provide every team with simple and easy to use tools that will help them do their jobs.??Originally, Foodhub worked with a set of interconnected, yet overly complicated applications. This journey started with implementing Zoho CRM because this was where the pain was biggest in this area.?

The sales teams in the various countries have different needs, yet the business needs them use a common foundation. The old solution did not support this. One of the problems that were caused by this was that Foodhub used huge Excel sheets to support its sales process. Besides the obvious complexity, this also caused a GDPR risk, as these sheets contained lots of personal data that could have easily be shared online.

Moving to Zoho CRM immediately solved this problem by enabling model processes that solved the needs of the different regions while implementing an adequate security and permission model.

Migrating to Zoho has caused Foodhub surprisingly few issues. The main reasons for this are ... read more