How to make a YouTube video: 16 tips for beginners
As the second largest search engine in the world, YouTube has a huge hold on the video content market. Brands use this platform to engage with consumers, produce value-adding content, promote their products and services, and build brand recognition.
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But if you’re new to video marketing, you might be wondering how to make a YouTube video in the first place.
Related: How To Become a YouTube Affiliate and Make Money Online
Or, if you’ve tinkered around on YouTube before, you might simply be looking for ways to improve your video performance. Either way, you’ve come to the right place.
Read full Article: How to make a YouTube video: 16 tips for beginners
As you set out to create your video, consider our top tips for making videos for this platform; from research to equipment to optimisation and more, this post is packed with tricks that will help you make the most of your new video from start to finish.
How to make a YouTube video: our top tips
Making a great YouTube video isn’t just about the content in the video itself. Video marketing and production involves plenty of other important components that can help you reach your video goals.
We’ve compiled our top tips for how to research and plan your video, what kind of equipment to use, how to structure your video, and how to optimise and upload it to the platform in a matter of minutes.
5 Research and planning tips
Perform competitor research
The best place to start as you learn how to make a YouTube video is with a little competitive research. Take a look at how your competitors are using video content in their marketing strategy, and use them as a source of inspiration as you create content.
You can also find their content gaps and fill them with your own content; for example, if you notice your biggest competitor doesn’t have video FAQs, that can be a great way to stand out and add value for your potential customers.
Read full Article: How to make a YouTube video: 16 tips for beginners
To get started, create a list of your competitors, and then review their YouTube channels. Take a look at which of their videos have the most views and comments to see what your target audience is engaging with.
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As you review them, see if there are themes you can learn from – patterns that unite the most popular videos, topics that don’t get a lot of traction, and so on.
This process will help you understand what resonates with your audience before you invest resources into creating your own content.
Perform keyword research
YouTube keyword research is an SEO tactic you can use to find the best search terms to include in your video content.
Simply adding intentional, researched search terms to your video title and meta description can drastically improve your video’s performance. You can start by making some assumptions about what your audience is searching for.
For example, a decking company might already know people will search for “DIY deck repair” or “how to restain a deck.” Do a bit of research on your own by searching for these terms on YouTube.
Related: 12 Phones With Best Camera for Video
If you see videos from your competitors, you know you’re on the right track. As you review them, see if they have a lot of views, are high quality, and answer the question appropriately.
This will help you see where there are opportunities to create better content that could rank higher in user searches. You can perform more sophisticated keyword research using an online keyword tool.
Read full Article: How to make a YouTube video: 16 tips for beginners
As you incorporate your search terms, consider including a written copy of your video transcript in the description to maximise your possibility of showing up in search results.
Create a cohesive tone
There’s a reason why movies are categorised into genres. Imagine this: you’re watching a horror movie, and you’re on the edge of your seat in anticipation of the next blood-curdling moment.
But just as you expect a dramatic, terrifying scene to unfold, the movie takes a comedic turn. Suddenly you’re watching two characters exchange quippy dialogue, and the thrill is totally lost.
Talk about a mood killer. The same thing can happen in marketing videos.