How to Make Your Seasonal Merchandising Decisions Right with Planogram Software?

Sometimes,?seasonal merchandising brings out?high-margin sales to the retailers and merchandisers alike. It?is one of the perfect?times?of?the?year when?the?window displays welcome?people with?their?favorite seasonal products. Annual events like Christmas,?Valentine's?Day, Easter?and?back to school are?the season’s?which?dictate?the range of products a retailer would sell.?

Seasonal merchandising?is the process of stocking seasonal?category products?for a specified period, in order?to?increase?foot traffic?and sales. It should be noted that?seasonal products will not be purchased by the customer regularly.?So, it?will only be in the market trend for?a?few weeks or?a?month.?Hence, while?planning for seasonal merchandising,?it should be planned and managed?properly,?without allocating available shelf space only for seasonal-themed products.?For this?purpose, a merchandiser can execute a planogram software?for?proper classification of seasonal?products?with other range of products.?Planogram software is?a visual merchandising?tool,?that?can?accurately plan and execute where?seasonal?products should be placed to increase in-store product visibility and sales.?It has the following?advantages:?

1. Avoids excess stock at season’s end, resulting in wastage, dead or slow-moving stock.?
2. Helps?improve?store visibility with color blocking, proper inventory management and assortment planning.?
3. Maximize sales by eliminating situations where insufficient stock?results?in losing sales.?

Planogram Solutions?for Taking Right Seasonal Merchandising?Decisions?

Planning for seasonal sales can be a little bit gamble thing.?Most retailers lock in their seasonal plans without considering?the sales data. This could result in losing huge numbers of customers?at the starting?or?peak stage of?seasonal sales.?Following?planogramming?tips?to avoid these common pitfalls?in seasonal merchandising:?

• Leverage seasonal promotions:?Building hype for?any?seasonal product?or event?can?entice?customer traffic into the merchandise.?Seasonal promotions can be?done better?with?planogram?shelf signage and branding.?For?instance, In the?Christmas season, the shelf signage and branding will be much more different than Halloween holiday sales.
• Space optimization of seasonal products:?Placing products on?the?right shelves and?effective use of floor space will ensure high visibility?for selling seasonal products.?This will result in driving more customers?into the?retail store.?Also, placing seasonal products on?gondola displays, slatwalls?and bulk floors?is another great way to move seasonal products.?
• Cross-merchandising:?Merchandising complementary goods on seasonal events like?Back-to-school is also considered?a great tactic to impulse buying.??It can be displayed on shelves,?or aisles,?where?customers?would expect to buy items for the?start?of?school?term.??
• Stock right seasonal products:?In seasonal merchandising,?retailers?should place seasonal products that match consumer demands and prices.?Right seasonal products can be analyzed with the?planogram sales data. For example,?a?merchandiser?can?look?of?last year’s sales data of the Halloween sales.?Along with that,?he?should?also?consider the new seasonal trends and?consumer?demands?to improve sales.?

Overview of Nexgen POG?

Nexgen POG is a powerful cloud-based visual merchandising tool. It is designed for quick and easy planogramming.?It is a multi-device compatible software that helps merchandisers to create store-specific displays to boost seasonal sales and increase revenue. Nexgen POG ensures right product placement, proper category management and compliance analysis for improving?overall?store?performance.?It offers an?array of features like customizable templates, bulk upload of images, easy report generation, online sharing and much more.?

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