How to make your podcast interview memorable (for the right reasons) ???
In this Issue
Podcast Interviews 101: 8 Tips for Being Your Guest's Favorite Interviewer
The vast majority of branded podcasts take an interview format - and for good reason.??
Interviews are one of the best ways to build a strong host-audience relationship and establish thought leadership. However, creating a stand-out interview takes a lot more than featuring a high-profile guest or having a well-known brand.
In our latest blog, we share our top 8 tips for creating interviews that leave a lasting impact on both your listeners and your guests.
From pinpointing compelling storytellers to mastering the art of active listening, these strategies will elevate your podcast content and take your interviews to a new level.
More From the Quill Blog
The Top 20 Podcast Agencies You Should be Following in 2024
Instead of sifting through “about” pages, one of the best ways to find out if a podcast agency is right for you is by following them on social media, tuning into their blog, subscribing to their newsletter, and even downloading a couple of episodes of their clients' podcasts.?
To help you find the podcast agencies worth following, we put together a list of our favorite agencies and some of their content, so you can explore and learn more about potential podcast partners.?
Elevate Your Branded Podcast: Lessons from Northwestern Mutual
A common question we get is: "How do you make your branded podcast valuable for your listeners? Not just for people who work at your company."
It makes sense, as it’s all too common for brands to get stuck in a bubble when it comes to content. However, with a medium as dynamic as podcasting, there are so many ways to elevate your series and provide valuable content to your audience across multiple channels.?
To help us dive deeper into how brands can elevate their podcast content, we turn to Northwestern Mutual 's podcast, A Better Way to Money?.?
Trending Now
50 Female Founders To Have On Your Radar?
Last week, a LinkedIn post celebrating founders of the “fastest-growing companies” sparked debate when it featured only male leaders.
Though the post was later updated with a “part two” for female leaders, the original version highlights a larger issue: women are often overlooked—not just in listicles, but in panels and C-suites.
With a 90% female team, we're all too familiar with being left out of the conversation, which is why we wanted to spotlight 50 female founders who are excelling in their industries and challenging the status quo.
Podcast Report
New Stats on Podcasts and Consumer Trust From Quill and Ipsos
We're proud to release The 2024 Podcast Marketing Trust Index Report in partnership with 益普索 . The report dives into the relationship between podcasts and consumer trust.?
Some top insights include:?
??? 56% of Americans say host endorsements influence their trust in a product
??? 18-34 year-olds (62%) are most influenced by host endorsements
??? Trust in brand-sponsored podcasts is mainly driven by transparency (54%)
Check out the press release to learn more about the unique power podcasts have to instill trust and influence opinions on topics from politics to brand affinity.?
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