How to make your menu stylish?

Restaurants are increasingly thinking about their branding, especially considering the fact that it is necessary to position their establishment on the Internet and social networks. Therefore, the standards of menu design are increasing more and more. You will notice that even local restaurants and cafes are trying to improve their printed materials, including menus.?

A restaurant wants to occupy a higher niche in the market, and the menu design should help. Note that minimalist, geometric and simplistic designs are trending today, and use a minimalistic art style in your menu.?

However, remember that simplicity and graphical aspects also depend on the number of dishes you offer. The menu can be of any shape and size, with or without folding, in the form of a book or a three-page brochure. Style and simplicity of perception are hidden in a minimalist one-page menu without excess tinsel. This format was once traditionally used for children's menus in family cafes, and now it is returning to fashion.?

One-page menus are practical: they're easy to print, can be thrown away if they get dirty, and can be used as a napkin. Such a menu looks casual and incredibly convenient for cafes and their customers.?

Menu folders:?Cafes, bars, and restaurants, which position themselves as a prestigious institution, pay special attention to design, decor, and style. And the menu is not the last role. The menu looks much neater and more presentable in a particular folder corresponding to the establishment's corporate style and theme, containing a logo or name. If a client holds a beautiful folder in his hands, the institution has taken care of its image and the impression it makes on clients.?

Menu folders can be made with interchangeable sheets or not. The main advantages of folders are reliable protection of the internal unit and the ability to easily and quickly change all or individual sheets.?

Materials: The material for making the menu is also of particular importance. First, it should be practical in use, as it is planned to be used repeatedly, and the appearance should remain high. My company made menus using the following materials: wood, leather, and paper.?

Binding cardboard:?The menu, made of binding cardboard, will serve long and reliably. Such a menu will look solid and emphasize the prestige of the establishment.?

Craft:?Ideal for "retro" style establishments and loft cafes. Original craft menus will emphasize the style and theme of the establishment.

Creative decoration elements:?There are many ways to decorate menu folders. The decor is developed taking into account the general style of the cafe or restaurant. Correctly selected decor elements make the menu harmonious, stylish, and refined. When decorating, the following are used: Embossing, including foil. Embossing of the logo, name, and various decorative decoration elements on the menu. Foil embossing and blind embossing (without foil) are used.?

Congreve - "opposite embossing". As a result, we get an image rising above the surface.?

Selective varnishing.?It gives the product interesting effects by applying glossy or matte varnish to individual menu items.?

Cut out.?This is a wide field for creativity, an excellent opportunity to deviate from the standard menu type and impress visitors with something unusual.?

Lamination.?It allows you to create menus of any form and also add cut-out elements. It can be matte or glossy. This decoration element will not only improve the menu's appearance but also protect it from mechanical damage and liquids. And finally.?

Your menu is the main means of communication between the kitchen and the customer. In addition, it should convey the restaurant's brand so that visitors are delighted and then want to return and recommend it to family and friends. Hard to believe that all this depends on a small piece of paper? It's true, a menu is not just a list of dishes. A restaurant menu is part of marketing.