Blast Your Marketing With Star Wars-Like Creativity & Explode Your Sales Without Overwhelming Your Message With Money Losing Ridiculous Distractions
Michael Irvin Director of Clinical Services
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Hi,
I am sitting in Trump Towers right this minute having a cup of coffee at Starbucks. The building is located right next to Tiffany & Co. at 725 5th Ave, New York, NY 10022
I like being at places like this, not as a fan, but to study how people like Trump and companies like Starbucks and Tiffany's and other companies have made marketing really pay off. Specifically today, I interested in how they use creativity to enhance their brand.
Effective Use Of Creativity
The photo of a Chewbacca like figure used by L'Oreal in its recent advertisement is an example of how to make marketing and advertising pay off big time. Even though the L'Oreal ad doesn't have a call to action, we all get the point. Use L'Oreal and your hair will be flowing, shiny, strong, and long. At least that is what I get out of the ad.
And of course, L'Oreal is a household name with very established brand recognition. This ad makes it look easy. So, why are so many other brands complicating things? Many brands run long television commercials, print ads, and radio ads and try to carry out a complete skit before telling you the name of the company or product. And in many cases there is no real relation to the skit and the product or brand being offered.
What The Heck Are Some Ads Selling?
Here is a challenge for you. Every time you see a television commercial about to start, ask yourself what the name of the brand or product is that they are trying to sell.Most of the time you will find that you have watched an ad ten or more times and can't remember what is being advertised. There are a lot of reasons for this including the fact that we are inundated on a daily basis with literally hundreds of ads for hundreds of products and services. In fact, there are so many ads that our brain has to zone many of them out in order for us to remain sane. However, the main reason for you and me not remembering the name of the product is that the ad agency is spending too much time on trying to be creative and not on actually getting the right message across.
Fifth Avenue Type Advertising Failures
This phenomenon is nothing new. Fifth Avenue type advertising agencies have been botching this up for decades. As a contrast watch or listen to an ad for Geico Insurance. You will hear that "Geico has been saving people money for over 75 years" and "You could save even more money....with Geico." Big insurance companies do not take a chance on hoping that the costumer can somehow guess what the companies are selling. They repeatedly emphasize the brand name, tell you what they are selling, and give you a call for action. These are great ads.
Of course, you might be saying, well Geico has a big budget and an internationally recognized brand name and your company does not have this. Well, that may be true, but you have to deal with the truth in your own advertising planning and budgeting. And your company can still use solid advertising and marketing principals developed by advertising giants like Claude Hopkins, to sell your goods and services.
Focus On Sells, Not Creativity Even In Creative Ads
For the most part, this boils down to staying away from over creative Fifth Avenue type ads that are awarded more on creativity than results. Creativity is not bad if done correctly. But remember the goal is to sell your products or services...not to be creative unless it helps achieve more sells.
You should focus instead on the three most important parts of advertising and marketing. That is, focus on your target market, your main message, and the media used to deliver the message. Tell potential customers or clients what you are selling and what immediate steps they should take next. That is how you can make your marketing pay off big time.
Thanks for reading this short article,
Michael
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By following the steps above and learning more about, copywriting and search engine optimization (SEO) you will increase your odds making more connections and getting yourself and your company noticed.
What do you think?
I made a lot of mistakes when I first started trying to get more connections on LinkedIn. You can increase your number of quality LinkedIn connections by following the techniques above.
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About The Author:
Michael Von Irvin has worked as a leading business and marketing consultant in multiple industries as well as healthcare consulting.
His unique approach has allowed many companies to start from zero and grow to multi-million dollar companies. Recently, he provided consulting services for a startup healthcare company where he served as the VP of marketing and clinical services. Through his efforts the company grew very quickly, and was sold for more than $16 million dollars in less than a year after the startup began.
His skills include building networks, negotiating contracts, marketing, operations management, business development, and instructing nurses, physicians and other clinicians on how to grow businesses rapidly and exponentially. Michael also has provided key insight and advice to CEO’s of various businesses.
One of his most recent clients is a healthcare IT company that shows great promise for rapid growth following Michael’s marketing and business development advice.
Michael holds a Master’s Degree in Healthcare Administration (MBA). as well as being a Registered Nurse with more than 25 years of experience. He also attended Birmingham School of Law.
Earlier in his career, he started a small fire protection and safety supply business after being the Director of Home Medical equipment for Visiting Nurses Administration for several years.
He grew his small fire protection and safety supply business into a multi-million dollar business with earnings in the millions of dollars per year.
After selling his business in 2010, he returned to working in healthcare and providing consulting for many different businesses under MLTCConsulting.com and HealthcareMarketingMasters.com
After having recently completing a major assignment, Michael has decided to take on more work simply because he tried retiring and was just too bored.
Michael can be reached at [email protected]
For a Free Newsletter go to mltcconsulting.com or michaelvonirvin.com
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