How to Make Your LinkedIn Posts Stand Out

Ever feel like your LinkedIn posts aren’t bringing you results despite your best efforts? If your LinkedIn profile is up to date and you’re actively sharing posts, but it feels like they aren’t really landing, it might be time to go back to the basics.

What do you need to understand to write strong posts:

• Who You’re Talking To?
• What You Offer?
• THIS WEEK ?? What Makes You Stand Out

Figure Out What Makes You Stand Out

There are likely many others who do something similar to you. What makes you different from them on LinkedIn? Maybe it’s your personal experience, a unique approach, or a particular skill set.?

Let's break down how you can figure out and highlight what makes you stand out with three actionable steps:

1. Do What Works for You

Using other people’s strategies for your posts but not seeing results? Here's the thing: What works for someone else might not work for you. You’re unique, and you need to look at your own data and performance indicators for guidance. It’s simpler than it sounds.

Start by defining what result you want. For example, if your goal is to have more chemistry sessions, use the number of bookings as the success indicator. Don’t let impressions and likes distract you form your goal (unless, of course, popularity is what you’re after).

Then look at your past posts. Which ones were most successful in terms of your goal? Focus on creating more of what works. LinkedIn provides basic analytics. Make it a weekly or monthly habit to check with them and back up your content strategy with solid data.?

If you’re not sure how to get started, we can have a quick chat about it ?? Talk to Teny.

2. Show What Makes You Unique

You don’t have to invent anything new to make yourself special. You already are. Your unique story, background, experiences, and personality set you apart. All you need to do is show it.

How? Share stories and testimonials. Think about a time you solved a big problem or achieved a great result. Share that story in a post. If you have happy clients, ask them for testimonials. Share these experiences to show how you’ve helped others.

3. Use Your Real Voice

If you are a service provider, this is especially important for you: People will decide about working with you based on personal sympathies. Then they will back up their decision by looking at your offer, but not even a fantastic offer can fix it if your potential client doesn’t feel the vibe.

A common mistake I see is posts that sound like reports, essays, or diary entries. Write your next post as if you’re talking directly to someone you know, perhaps your ideal client. Before you hit publish, read it out loud. Does it sound like you? If not, adjust it. This simple trick makes your content feel real, personal, and relatable.?

Next Step to Get More Results from Your Posts

Now that we covered the basics, let's dive into how to implement these strategies in a simple and practical way. On LinkedIn

We'll align your goals with your client's journey and provide examples of how to share stories that showcase your uniqueness.

1. Client Journey: Awareness

This is the biggest group of your LinkedIn audience. Most of these people are just discovering you and may not even realize they have a problem you can solve. It's important to create content that introduces who you are and what you do, without overwhelming them.

How to Talk to Them: Share stories that relate to their daily struggles and frustrations without explicitly pointing out their shortcomings.

Story Example: "When I first started my business, I faced the same challenges many of you do today. I remember struggling to find clients and build my brand. It wasn’t until I discovered the power of networking and sharing valuable content that things started to change…."

Call to Action:

• Follow me for more insights
• Join my network
• Subscribe

Success Metrics:

• Number of followers & Follower growth rate
• Profile views
• Subscribers

2. Client Journey: Interest

This group has shown some interest in your content. They are beginning to see the value in what you offer and are more open to engaging with you. Now is the time to build trust and establish yourself as an authority in your field.

How to Talk to Them: Emphasize your unique approach and transformation you offer, making it clear why your services stand out.

Story Example: "I recently worked with a client who was struggling to gain visibility. We started by digging deep into what makes them unique—their core values and strengths. Then, we put together a clear message that reflected who they are. This is how we did it step by step…"

Call to Action:

• What are your thoughts? Comment below
• If you find this helpful, please share
• Download my free resource
• Join my event / free webinar

Success Metrics:

• Impressions
• Engagement
• Shares
• Lead magnet downloads
• Event attendants?

3. Client Journey: Consideration

These prospects are considering your services and want to learn more about how you can help them. They need reassurance that you can deliver the results they are looking for. This is where showcasing your successes and offering clear next steps is crucial.

How to Talk to Them: Address common objections and emphasize the ease and benefits of starting with your services.

Story Example: "Many clients worry about whether their investment will pay off. One of my favorite client success stories involves a small business owner who was on the verge of giving up. After a few sessions together, they were back on track and saw a 50% increase in leads. They told me the structured guidance and actionable steps made all the difference. If you’re concerned about getting value for your investment, let's talk about how I can help you achieve similar results...."

Call to Action:

• Book a free consultation
• Drop me a message
• Connect with me

Success Metrics:

• Chemistry sessions booked
• Message inquiries
• Connection requests

Putting It All Together

By understanding what makes you stand out, you can create LinkedIn posts that really resonate with your audience, wherever they are on their journey with you.

If you think this sounds great but don’t know where to start, connect with me for a free 15-minute audit of your LinkedIn or website ?? Join Teny for a Chat.

And if you to study on your own, check out my insights gathered specifically for Czechia-based service providers. These tips focus on the most fruitful strategies for getting and keeping clients ?? Get your free How to Attract & Keep Clients guide.