How To Make Your Fitness Articles Insanely Valuable To Your Customers

By Bobbie Lee? Word Count: 1084? FK Score: 6.7

A Strong Call To Action Will Attract Attention

Keep reading to the end of this article and you’ll get a free year’s supply of healthy food! That would be nice, wouldn’t it? If only writing a call to action was that easy, (and true). Still, a lure like this would be just enough to catch your customer’s attention.?

This “attention” is what makes the “call to action” in your health and fitness articles so important. The perfect call to action is designed to “grab the reader’s eye and entice them to act on the action that you’re requesting them to do.”?

The call to action is one of the most important “arrows in your marketing quiver.” It can make or break your marketing campaign. If you hit the “target” with this arrow you can easily send your “sales through the roof!”?

Unfortunately, a lot of fitness companies leave this arrow in the quiver. If they do shoot it they miss the target altogether. It’s no secret that the fitness industry is growing at a rapid rate. With obesity rates going through the roof people are turning to the internet, gyms, and fitness apps to try to stay in shape.?

The demand in the fitness industry has exploded over the last few years, but so has the supply of information that’s out there. To be “noticed in this sea of information” you have to make your call to action stand out. You have to get your customer’s attention, pique their interest, and convince them to buy whatever you’re selling. I will tell you exactly how to do this in a minute, but first does this sound familiar?

A Little Direction And A Reward Goes A Long Ways

“I swear all of these children have forgotten how to read,” I remember thinking as I answered the knock on my office door. I had put my do not disturb sign on the door, but it didn’t seem to stop these children. The knock was probably the thirtieth one I’d had that day.?

With six kids you get a lot of interruptions. This is why my wife and I came up with the sign idea, which currently wasn’t working. We talked later that night about how the kids had forgotten how to read everything, even though they were all older.??

Chore lists, school assignments, signs, and daily reading, they all acted like they couldn’t read any of it. That’s when we came up with a brilliant idea! We decided that we would start putting more direction and little rewards on everything that the children were required to read!?

For example, my new office sign read, “Bobbie is working. Leave him alone and you will be rewarded with electronic time later today. Bother him and you will not get it.” This worked like a charm. With the direction and a reward added every single child suddenly remembered how to read again. I went from 30 interruptions a day to zero!?

Connect Your Customers Desires With What’s Unique About Your Product Or Service

It’s the same with your readers. Just a simple button or a link at the bottom of your articles isn’t enough. You have to give them a “little bit of direction” and a “reward.” I learned this the hard way when I started copywriting. I would just leave a button or a link with very little direction and almost no reward. My conversion rates were low.?

Lucky for me, my copywriting coach shared a “secret” with me that sent my conversion rates through the roof. I have used this “secret” to write many successful articles since. Every one of these articles has gotten “extremely high conversion rates” because of a? “strong call to action.”?

The secret to writing a strong call to action is simply to “connect your audience’s desires with what’s unique about your product or service.” After you have made this connection you simply “craft your message in a way that speaks to your audience.” This can be done by following these four easy steps:

1. Use persuasive language. This includes power words like exclusive, savings, ultimate, and sneak peek. Don’t overuse these words, instead just sprinkle them throughout your call to action.
2. Be direct and personal: You should always address your readers using words like “you” and “your.” This will help people feel a personal connection with your call to action. Avoid talking in the third person.?
3. Make sure there are benefits. Remember, your readers don’t care what you want to get out of this article. They are focused on what they can get out of it! This is why it’s so important to include benefits in your call to action. To do this effectively you have to be able to identify the problem that your readers are facing, and how you can solve this problem for them with your product or service.?
4. Generate urgency and curiosity. ?To generate urgency focus on people’s fear of missing out. You can do this by having a countdown timer showing how long is left on the offer, or you can just show the number of products that are still available. To generate curiosity you have to ask questions with the words what, why, and how in them. Make your users want to know the answer. Leave them a bread trail of how to find it, step by step.?

Here’s The Real Deal

If you want your articles to “stand out” in a sea of health and fitness information then you have to write them with a strong call to action. To do this you have to connect your audience’s desires with what’s unique about your product or service. After you have made this connection you simply craft your message in a way that “ultimately speaks to your audience.”

You can use persuasive language, be direct and personal, make sure there are benefits, and generate urgency and curiosity to craft your message. If you follow these simple steps your conversion rates will go through the roof!?

If you want me to write a strong call to action for you that will “boost your sales” then let’s hop on a call. I’m a sports and fitness copywriter who specializes in writing blogs, newsletters, emails, and web content. Don’t lose any more customers because of a weak call to action. Let me help! You can reach me either by messaging me here on LinkedIn or emailing me at [email protected]. I look forward to helping you make your business stronger!