How To Make Your Existing Customers Buy More From You
Joshua Owolabi
Direct Response Copywriter & Marketer | Using Words To Print $$$$ For Businesses
It is easier to sell to people you have already sold something to before…?
Because they already…?
Know who you are?
How you do your business
How you deliver your products
How do you treat them??
They have known at least one thing about you even if it is your name only.
Now how can you make them buy more from you so that you can make more profits than you ever imagined possible…?
The first thing you must do is to have a good first impression with them…?
When you are interacting with them for the first time, do everything possible to make sure they enjoy what they pay for…
And how can you do that?
You can do that by having the following.
Good customer service: your customer service must be good.
Good products
Explain everything about your products even if it's deficient, so it won't be surprising when they are getting something else.
That is just a simple way to create a good first impression with your customers.
The second thing you must do is to collect their details,
And let me tell you this no matter what you are selling.
Whether it is?
Car
Or House?
Or course
Or homes appliances
or Furniture
Etc.
Always make sure you collect their contact information and keep in touch regularly…?
If it is an expensive product like a car or house you can be calling them to ask how they are enjoying the product…?
Even visiting them if possible.
And if there are any problems they should tell…
Now tell me when they want to buy another house or car who will they reach out to?
You can collect email, phone numbers, WhatsApp numbers, etc… any contact they are willing to give out to you.
Now keep in touch with them always.
We have discussed good impressions at first sight and collecting their contact…?
After you have done the above things properly, now introduce other products to them.?
Selling to them may come in two ways
immediately they buy the product?
After sometimes
I will explain the two now
But first
It must be relevant to what you have sold to them(but it can be anything as long as you know they want it)
Now let's look at the situation when they buy from you and you want to sell to them immediately.
?If you are selling a phone and a customer buy from you? you can immediately tell him another accessory you are selling that will make him enjoy the phone, you can sell him a power bank?
Which means at the spot…?
If you are selling a car you can sell a car autocare club to the person…?
Immediately he bought the car, you can just say something like this …?
" Since you own a car now you can join our Autocare club at a discount of 50% off today.. "
Now let's look at the second aspect,?
When they already buy from you and you want to sell to them after sometimes…?
In this situation, you must have collected their contact and kept in touch with them.
You can just introduce another product to them, it may be to compliment the one they already buy from you or…
A new whole product they might like to have….
E.g. A new phone model or car model.
That is how you can make your customers buy more from you…?
Also, there is a bonus to this if you use it very well but it is two edge sword.?
For instance, if you are offering a good product…?
People who buy from you can help you tell another person how good your product is …?
So it means more money for you without any stress or spending money on advertising…?
Even the people that come through this process just came to give you money because you don't have to sell anything to them…?
They have set up their mind to buy from
And that is why you sell a good product?
Your existing customer has done the job.
Remember if you don't do a good job it will be the same in reverse…?
First good impression
Keeping the relationship
They sell to them
And watch how they also help you sell your product.
Also beware of many customers, because only 20% of your customers will buy more from you or spend more money?
So matter what you do some people still won't buy from you.
Know this and? enjoy yourself
Stay Profitable.?