How to Make Your Emails Look Professional & Readable
Awais Hayder??
??GHL Expert | Systeme.io | Automation and WorkFlow Expert | ??WordPress Developer | Wix | Flexi Funnels | Click Funnels | ??100+ Live Websites| Landing Pages / Funnels Expert | Top Rated Freelancer
?? Your emails don’t look professional when they’re sent out.
Clients and customers often complain about:
? The text being too small or hard to read
? The lines looking too scrunched together
? The email feeling cluttered and overwhelming
A poorly formatted email reduces engagement, lowers conversions, and even increases the chances of your email landing in spam folders.
But don’t worry—this guide will show you exactly how to fix these issues in just a few clicks! Let’s dive in. ??
Step 1: Access Your Email Templates & Campaigns in GoHighLevel
Inside GoHighLevel, go to:
?? Marketing > Emails > Campaigns & Templates
?? What’s the difference?
? Campaigns: Used for email blasts (e.g., newsletters, promotions, updates).
? Templates: Reusable email designs (saves time for future emails).
If you’re sending emails regularly, I highly recommend creating a template first so you can clone and reuse it. This ensures consistency and saves time.
Step 2: Fix Text Formatting for Better Readability
?? Open an existing email or create a new one.
?? Click inside any text block—this is where the magic happens.
1?? Change Your Font Size (Avoid Tiny Text) ??
?? Default Font (Too Small & Hard to Read)
? Recommended: Set font size to 16-18px
?? How to do it:
Why? Emails with tiny fonts get ignored.
A larger, cleaner font improves readability, keeps your readers engaged, and increases responses.
2?? Adjust Line Spacing (Avoid Scrunched Text) ??
?? Default line spacing (1.0 or 1.15) is too compact.
? Recommended: Increase line spacing to 1.5 – 1.7
?? How to do it:
?? Why this matters?
3?? Remove Hidden Bold Text & Formatting Errors ??
Sometimes, an invisible formatting issue makes your entire email look bold or too dark (even when you didn’t set it that way).
?? How to fix it:
?? Avoid Heavy Borders & Large Images! Why? If you’re emailing a cold audience, too many images, bold text, and styling trigger spam filters and send your emails straight to the junk folder.
Step 3: Use Smart Formatting to Improve Engagement
Here’s how to optimize your email layout for maximum readability and response rates:
? Use White Space – Break up text for easy reading
? Bold Key Points – But don’t bold the entire email
? Use Numbered Lists or Bullet Points – Helps readers scan quickly
? Add Subtle Color – A small splash of color draws attention
?? Example of a Clean, Engaging Email Format:
?? Bad Email (Hard to Read & Spammy)
Hello [First Name], OUR COMPANY IS OFFERING A HUGE DISCOUNT. CLICK BELOW TO CLAIM IT NOW!!! ONLY 3 SPOTS LEFT. SIGN UP FAST!!!
?? (Too much bold, no spacing, and looks like spam)
? Good Email (Easy to Read & Converts Better)
Hey [First Name],
I just wanted to check in and share a quick tip with you. If you’ve been struggling with [pain point], here’s a simple solution that works:
Step 1: Do this
Step 2: Try that
Step 3: Here’s what happens next
Let me know
if you’d like more info!
?? (Clean, friendly, and gets more replies!)
3 Proven Email Templates for Maximum Conversions
?? Email #1: The “Quick Win” Email (Perfect for New Leads)
Subject: Quick Tip to Get [Desired Result] Faster
Hey [First Name],
I know [problem] can be frustrating. A lot of people struggle with [pain point], but I wanted to share a quick tip that has helped so many of my clients.
?? [Insert Quick Win Tip Here]
For example, one of my clients used this strategy last week and saw [specific result] almost instantly.
Would you like me to walk you through how to apply this to your business? Just reply with "YES", and I’ll send you a quick video.
Talk soon,
[Your Name]
领英推荐
?? Why this works:
? It’s short & actionable (busy people love that)
? It builds authority with a real example
? It invites engagement (more replies = better deliverability)
?? Email #2: The “Social Proof” Email (Great for Closing Sales)
Subject: How [Client Name] Got [Big Result] in Just [Timeframe]
Hey [First Name],
Did you know that [Client Name] was struggling with [pain point] just like you?
Here’s what happened…
They tried [old method] for months, but nothing seemed to work. Then, they used our [solution], and within [short timeframe], they saw:
? [Result #1]
? [Result #2]
? [Result #3]
Now they’re [describe their success].
Would you like to see exactly how they did it? Let’s chat—click below to book a quick call.
[CTA Button: "Book Your Free Strategy Session"]
Talk soon,
[Your Name]
?? Why this works:
? Story-based selling (builds trust)
? Proves your solution works
? Strong CTA (drives bookings & sales)
?? Email #3: The “FOMO” Email (Boosts Urgency & Conversions)
Subject: Only 3 Spots Left for [Offer Name] ??
Hey [First Name],
I wanted to give you a quick heads-up:
We’re closing enrollment for [offer name] in just [timeframe], and we only have [X] spots left.
This means if you’ve been thinking about [desired outcome], this is your last chance to lock in [special bonus/discount].
After this, we’re closing the doors, and you’ll have to wait until [next opportunity, if applicable].
Don’t miss out—grab your spot today:
[CTA Button: "Reserve Your Spot Now"]
See you inside!
[Your Name]
?? Why this works:
? Creates urgency (people don’t want to miss out)
? Makes the offer feel exclusive
? Increases conversions FAST
Step 4: Make Sure Your Emails Don’t End Up in Spam ??
Even if you format your emails correctly, they can still end up in spam if you don’t follow best practices.
?? How to Improve Email Deliverability:
? Avoid Spam Trigger Words (e.g., "FREE," "LIMITED TIME," "HURRY")
? Keep Image-to-Text Ratio Balanced (Too many images = Spam)
? Don’t Use Too Many Links (Max: 2-3 per email)
? Personalize Your Emails (Use first name, company name, etc.)
?? Pro Tip: Always send a test email to yourself before sending it to your list.
Small Tweaks = BIG Results
If you’ve ever wondered why some emails get ignored while others convert, the answer is formatting and readability.
??How to Fix Your GoHighLevel Emails:
? Increase font size (16-18px)
? Use line spacing of 1.5 – 1.7 for better readability
? Remove hidden bold text or formatting errors
? Avoid big images & borders (they trigger spam filters)
? Use white space, bullet points, and color sparingly
?? Action Step: Go into your GoHighLevel email settings right now and make these tweaks. You’ll instantly notice a difference!
Need help with email formatting or automation?
Drop a comment below! ??
#GoHighLevel #EmailMarketing #MarketingAutomation #Funnels #LeadGeneration #SaaS