How to Make Your Digital Ads Better

When you hear... "The ad is personalized"... I'm not talking about inserting a prospects name at the top of a letter... this isn't your parent's personalized marketing.

How many times have you visited Amazon and looked at a product... maybe you added it to your cart, but left the website? And then as you are browsing on Facebook, you see an ad for the exact product you were just looking at?

This is known as dynamic product remarketing and it is extremely powerful. Not only is the message more relevant to the audience, but it is also more cost-effective to marketers because...

These ads typically convert at 2-3x the rate compared to traditional retargeting ads.

There is little doubt that throughout the next several years, competition will only grow both in size and in capabilities. If you want to rise above all the noise and stand out above your competition, you must personalize your ad messaging with your target audience. By utilizing your dealership inventory feed, along with dynamic website targeting, you can ensure that you are always serving the relevant vehicle to the relevant audience.

Another powerful capability is VIN specific paid search.

This is so important to your digital marketing success because you should be dynamically creating ads, ad groups, and bidding on keywords, of only the vehicles that you currently have in your inventory. This should adjust in real time as vehicles are added and sold from your actual inventory. This is especially valuable for used inventory, as you will only be bidding on keywords for the vehicles that you actually have on your lot. This eliminates all of the wasted ad dollars that you are spending now for vehicles that you sold last week.

Also, customize the ad messaging (paid search, display or Facebook) and include the details that will be most impactful. Injecting the year, make, model, price, mileage, or other relevant fields ensures your ad is aligned with consumer demand.

With VIN Specific Campaigns, you can reach vehicle shoppers with information about the specific vehicles on your lot. These campaigns can be used for paid search or Facebook/display remarketing. By using your data management system to match specific car information to a search or vehicle shopper, you’ll be able to provide contextually relevant content to in-market shoppers – this is another piece to the puzzle on how you can dominate digitally in 2019.

If you want more Practical Ways to Explode Your Digital Marketing... you can find 6 of them here.

If you want more information on how to personalize your ad messaging to your target audience... and make your digital marketing better...

Just say...       "Yes! I want more information." and click here and schedule a quick call.

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Scott

Scott Joseph is an automotive dealer and CEO of J&L Marketing. With nearly 3 decades of automotive sales, marketing and leadership experience, he helps automotive clients grow predictable sales with his engineered proven marketing process.