How To Make Your Departments Speak The Same Language?
“Great communication begins with connection.” – Oprah Winfrey
Hey folks,
Let’s run a quick check. Next time you gather for a team meeting, just ask these three questions to your people:
If not the meetings, run an anonymous survey to ask these questions. The answers will tell you - whether they speak the same business language.
Why bother to do this check and take action?
Employees are 5 times more excited working at a company that reflects on its impact on the world. (McKinsey)
?If your team does not speak the same business language, then you could possibly experience:
Understand this problem with a realistic example of a B2B company
In a B2B SaaS company, something crucial went unnoticed. Once engaging directly with the sales team, potential buyers started veering away, preferring online research. Marketing spotted the shift—the website traffic shot up by 30%, yet conversions from leads to sales-qualified prospects nosedived.
Marketing and Sales were not talking. Marketing was busy in campaigns, oblivious to sales strategies. Joint meetings happen, but they talk about the operational goals. The sales team kept grinding with cold emails, unaware of the shift in buyer behavior
Marketing adapted, tailoring content to the self-researching buyer. Meanwhile, sales stuck to the old script, blind to the market's new trend. Results? Stagnant growth. The conversion rate flatlined, meetings were rare, and critical insights weren't shared.
Opportunities slipped away. The sales team missed engaging high-potential prospects, while marketing efforts lacked conversion power. The potential for 20% growth remained unachieved. The disjointed work between marketing and sales held them back.
This story is just a realistic example of team members not speaking the same business language and working in silos.
By the way, the B2B buyer behavior has changed. Recent research indicates that 75% of B2B buyers want a sales experience without a representative. (Gartner)
Enable?(not just throw it)?the team to speak the same business language
领英推荐
Did you know? A particular way of goal-setting enables people to create focused, mission-aligned, cross-functional, and measurable goals. It's the OKR framework.
Join our webinar series as a featured expert!
Do you think work should be more than just ticking your tasks off the list
Do you think most teams fail to set or execute meaningful goals due to misalignment?
Are you passionate about helping teams succeed with meaningful goal-setting and strategy execution?
If you said YES to any of the above, we'd love to have you on our interactive webinars.?
Your unique learnings and perspective will help many leaders, managers, coaches, and employees worldwide achieve better results.
Please fill out this?FORM ?to express your interest or know more.
Know someone who could use external help in aligning their teams? You could refer your friends to us!
Fill in this quick 'Form' to register their contact. We will let them know you mentioned them.
Also, you can have a look at the?companies we helped with purposeful goal-setting.
Resources for you:?
Working with Someone You Don't Like
This blog looks at the work situation where you are stuck with someone you don't like. Explore seven tested ways to deal with this problem and work effectively as a team.
A Leader's Guide to Make Work More Meaningful
Purposeful work has a positive impact on happiness, productivity, and engagement. Read about the four practical changes you can immediately make to achieve this state.
Wanna know more about purposeful, mission-aligned, and team-aligning goal-setting?