?? How to Make Your Customers Feel Like VIPs
Telebu Communications
Creating meaningful experiences by unifying teams, customers & businesses, at scale.
Remember when seeing your name in an email subject line was considered a revolutionary advancement in digital marketing?
Today, personalization is much more than just inserting the customer's name into the email. (Even though some marketers still get the “Hey {firstname}” wrong) - oops!
Personalisation is about reaching the right person, with the right message, at the right time.
In this newsletter, we’ll explore the latest trends in personalisation and how you can use SMS to deliver brilliantly personalised experiences to your customers.
So let’s jump right in.
The data is clear.
According to Twilio’s?2022 State of Personalisation Report, 49% of consumers say they will likely become repeat buyers?after a personalised shopping experience with a retailer.
That may include personalised product recommendations, relevant offers and discounts, or providing a seamless experience across all channels (website, mobile, social media, etc.)
In short,?personalised experiences = repeat customers.
For a personalised experience, timing is critical.
Imagine this:?Hannah is at home on a Saturday evening when she gets your email offering 20% off lunch at the restaurant near her office. It’s spam, she forgets it, and you’ve just wasted your money.
But catch her with the same offer by text just before lunchtime and when she’s at work. She decides to take advantage of the discount and heads to the restaurant. You've just made a sale!
That’s a personalised interaction.
All you did was craft your message to be relevant for when your customer would be most interested, and then you sent it through a channel you know she checks frequently.
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Sometimes people just want you to be helpful.?
Such moments are opportunities for you to deliver an unforgettable customer experience.
They don’t need to be something extravagant. They just need to be smart, personalised and helpful.
Use text messages to your advantage by being genuinely helpful. Assist your customers when they need it, provide them with the information they need, and reward them for their loyalty.
And you'll make all the difference by doing this at precisely the right moment.
That's all we have for you right now!
See you next time.
Ciao,
The Newsletter Team @Telebu
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