How to make your corporate gifts stand out
Almost everyone gets corporate gifts every once in a while. Just because, during onboarding at a new company you work at, during holidays, etc. And let’s be real: those generic corporate gifts can be a bit dull. ?? But how do you make yours memorable and meaningful enough to not have it end up in the trash bin eventually? The answer is simple: personalisation! And no, just printing your logo onto a pen or mug is not what we’re talking about here. ??
A personalised corporate gift done well should show your customers and employees that you care, strengthen the relationship between the recipient and your brand, and boost your brand image.?
How to pick the perfect corporate gift
The first thing to consider is who you are gifting to: are you gifting to customers, employees, or business partners? Each of these groups has their own expectations and preferences in what they would like to receive.
For example, customers may appreciate something more unique, while your employees might prefer practical items they can use in the office.?If you wish to gift a business partner, try and consider their company values. For instance, if you know that they are into sustainability, you could go for something eco-friendly. Or, if they’re very tech oriented, perhaps a little branded gadget would make a nice corporate gift. If there is no specific recipient, you could go for something that reflects your own company’s image (or even some of your own products!) to enhance brand perception and create a positive association, but try to avoid overly promotional items.?
But, the gift itself is only part of what makes a corporate gift perfect. What turns a good gift into a great gift is personalisation!??
Personalisation through custom printing
One effective way (and most likely the first way you’re thinking of) to personalise a corporate gift is custom printing. As we already mentioned, we don’t just mean having your logo printed on an item. Printing names may be hard if there are a lot of recipients for the same gift, but you could print a quote or your company’s mission, for example.?
When gifting to a large group of recipients, individual name printing may not be feasible. However, you can still create a personal touch by printing inspirational quotes that align with your company values, the name or a memorable phrase from a recent company even or some kind of design that represent a specific goal or project (while still aligning with your brand, of course).?
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For individual gifts, for instance when you’re onboarding a new employee (or if you’d like to recognise individual achievements), personalisation can be taken a step further. You could print the employee’s name on branded office items they will definitely be able to use while working at your company, like notebooks, mousepads, mugs or pens. Alongside their name, you could add a date of their stat day, or a personalised welcome message or congratulatory note. Or, perhaps print a quote based on their role in your company. Your new employees will definitely?feel very welcome!
“But printing individual products differently is expensive! ??”
Well, you’re right. If you're on a budget, custom printing on products directly may not be the best option to make corporate gifts more personal, unless it’s just for the occasional new employee or a specific business partner.?
So, how do you personalise every corporate gift individually, while not having to compromise on the quality of the products to cut expenses??
Personalise any gift with personalised satin ribbons
A great (budget friendly) solution would be adding personalised ribbons created with the PIY Startkit!
Our innovative printing solution allows you to print any message and logo directly onto a ribbon, which you can tie to or wrap around virtually any product. You could print the recipient’s name, your company’s slogan, a celebratory message, holiday greetings, a ‘thank you’ message or anything else you can think of! After all, you can print each of them individually or print them in batches. Simply type your message, hit print and you’re ready to add the ribbons to the products. It won't get any easier, and you can use the ribbon for any occasion, any time of the year.
And, of course, you can also use them for gift packaging in your store. ??