How To Make Your Business Kick Ass
Matt Drzyma?a
Fun Brand Copywriter | If your copy sounds bland when your brand isn't, let's put some POP! ?? WHIZZ! ? BANG! ?? into it!
Great headline, eh?
That’s probably one of the reasons you clicked through and started to read.
The fact is, the headline I used made you stop and click. And its things like this you need to do when promoting your business because it’s hard to get noticed.
By doing something a bit different, it makes people stop and have a look at what you have to say.
So, ready to make your business kick ass?
How To Make Your Business Kick Ass
When you first start your business, you may feel like a complete novice. It’s difficult to know who to target, how to target them and what tone to write in.
Here are some handy tips to get your business facing in the right direction and kicking ass!
How To Be Kick-Ass Rule #1: Be Yourself
Yeah, we’re all ourselves, but the first thing people do when they promote their business is talk like C3PO from Star Wars.
Nobody likes C3PO, not really. He’s functional, but most of the time he gets in the way, and that’s what stilted business speak does.
It gets in the way of your business booming.
This post is relaxed, and I’m slagging off C3PO.
It shows:
- My personality
- Humanises me, and
- Makes me relatable
Don’t just regurgitate words like you’re reading from a very bland script (Phantom Menace, anyone?), just be yourself.
And honestly, isn’t the best part of Empire Strikes Back the moment C3P0 has his limbs ripped off?
Yes. Yes, it is.
How To Be Kick-Ass Rule #2: Talk To One Person
When you watch a Chuck Norris film, doesn’t he just speak to you as an individual?
The answer is yes because he’s Chuck Norris, don’t question it.
I know more than one person is reading this, but I use the word ‘You’, ‘You’re’ and ‘You’d’ a lot.
You is a magic word because it zones in on one individual.
It makes what you’re saying personal.
Don’t just take my word for it:
Which brings me on to…
How To Be Kick-Ass Rule #3: Don’t Bore People Talking About Yourself
You’re amazing. You’ve got Degrees, Diplomas and Keys to the City.
You’re bonafide awesome!
Customers care very little.
Open your website with a catchy first line. Make it funny. Make it shocking. Ask a question.
Whatever fits your brand, make it memorable.
Don’t make it all about you, or people will run a mile!
Want to know my final three tips?
Find out on my blog on my website, Indelible Think.
Coaches- earn more without slogging your guts out | Coaching offer expert | Messaging, pricing & positioning | Sales & Marketing | B2B Speaker
6 年Down with C3PO bashing! ?? Totally agree about be yourself, ‘everyone else is taken’ as Oscar Wilde said.
copy editor, proofreader and artist.
6 年You're so clever. I bow down to your superior knowledge. Then I will learn from it. I love the visuals too. You made me laugh. Good for someone who is writing blogs about being happy. ???? PS. C3PO was a bit of a chump wasn't he?