How to Make Your Brand More Customer-Centric

If you want to be heard by your customers, fill the online space with your brand. Post like crazy multiple times a day every day. Cut through the noise. ???

Ever heard advice like that??

Don’t take it. By doing so, you will only contribute to the mess.

Many companies think they can only get their consumers' attention by being the loudest and most aggressive brand on the market. That’s not true.

Customers won’t care about you unless you give them what they want. Customer-centric marketing is the name of the game.?

The goal of customer-centric marketing isn't just growth for its own sake. It's about showing customers how their work or life will improve with the use of your products or services and it requires a deep understanding of why your customers need what you provide.?

Here are a few actionable tips for leading and building a customer-focused business.

Start with company culture

Many companies say they want to be customer-centric. In reality, in most organizations, this mission remains aspirational because it’s not sustained by culture. A customer-centric mindset requires alignment from all parts of the company, starting with leaders who will cultivate the necessary values within their teams.

Rule #1 - build your culture first.

Build infrastructure around the customer

Customer-centric branding is about creating an experience where customers feel heard, not just greeted. This starts by getting to know your user personas and tailoring messages specifically for them so they have a positive response from you every step of their journey with whatever product or service you offer.

Rule #2 - use systems and workflows to scale personalized experiences.

Empathize with your customer?

The ability to understand customers on an emotional level is a rare skill, but it’s one that can make or break your business, even in the B2B space. Organizations that practice empathy spend more time figuring out the needs of their clients and really understanding them on a deeper level. After all, your customers are people, no matter what you sell.

Rule #3 - be empathetic.?

Are you customer-centric?

Businesses that put their customers at the center of everything they do are easy to spot. They live and breathe the needs of their customers and are laser-focused on providing exceptional service. Are you there yet? If not, the best time to make that shift is now.??

Thanks for reading and see you next week!

—

This newsletter is brought to you by OneIMS - a leading digital marketing agency helping B2B organizations grow beyond what they think is possible ??

?Request your FREE marketing ROI audit at https://www.oneims.com/

?Subscribe to Sales & Marketing Insights here: https://www.dhirubhai.net/newsletters/sales-marketing-insights-6878823267545755648/

?Listen to Growth Marketers Podcast at https://open.spotify.com/show/0rq9sO5...

?Visit our website at https://www.oneims.com/

?For more digital marketing insights, follow us on social media:

• YouTube: https://www.youtube.com/user/oneims
• Instagram: https://www.instagram.com/oneims/
• Facebook: https://www.facebook.com/OneIMS/?
• Twitter: https://twitter.com/oneims?lang=en

Jan 6, 2022