How to Make Your Book Keep Working for You Years After It's Published

Writing and publishing a book can be a labor-intensive, draining, and lengthy process.

But what many authors fail to realize is that all that work that went into their book doesn’t have to only see the light of day within the pages of the book.

Since everyone consumes content in different ways, repurposing your writing—whether through courses, social media, blogs, video, audio, or any other way—could actually be considered part of the book publishing process.

Better yet, repurposing can do much more than spread the word about your book. It can help you grow your audience and provide a way for you to stay relevant long after your book launch.

This is one of the many topics I’ve dived into on my podcast, and I’ve heard from many entrepreneurs about the creative ways they’ve managed to make the same content work for them again and again.

CREATE BLOG POSTS

Top business consultant and speaker Cameron Herold has not only made all of his five business books into keynote speeches but also divvied up a lot of the content within those books into blog posts.?With?Double Double: How to Double Your Revenue and Profit in 3 Years Or Less, for example, he divided each chapter into 10 separate blog posts, which netted him 300 blog posts and gave him content for a few years.

With over four million blog posts created on the internet every day, the chances of someone—even an ardent fan—seeing one of yours may be minimal. But because you’re not reinventing the wheel and instead simply using content you’ve already created, this method guarantees that you’re not wasting time screaming into the wind.

Keep in mind that blogs can not only be on your own site but also used as a LinkedIn newsletter, Facebook update, Twitter thread or anywhere else. You could record an audio of each post and release a short series podcast or create videos for YouTube,?TikTok or Instagram. Truly, the sky is the limit.

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