How to make your audience forget about cat videos (for real)???

Hello Content Squad!

Are you sick and tired of the same old content marketing advice? So am I. But, haven't you heard the saying old is gold ? Well, sometime old works, but you totally need to tweak it to the new. That’s why I am serving up some tried-and-true strate1 gies to turn your content into a lead-generating machine.

Crafting Captivating Headlines.

Your headline is like a bouncer at that trendy pub. It decides who can come in and have a ball in your content kingdom and who is left shivering outside in the cold. So, here is how to create headlines that will make your audience say:

“Oh my God! I gotta read this!”:

• Embrace the Unexpected: The "5 Tips for…" headlines is so outdated and boring, try something like “The Secret Ingredient Your Content Lacks (and It’s Not Unicorn Tears)”. ??
• Click-Baiting With Controversy (But be nice!): Put out a headline such as “Is Blogging Dead? Here’s The Shocking Truth”. ?? or maybe "SEO Could be Dead! If not for these Shocking Facts" ??
• Promise Quick Wins: We totally love instant gratification. So, you could use this kind of headline for example “3 Hacks to Double Your Website Traffic in 24 Hours (Seriously)”. ?? ??

Weaving captivating stories

Facts are cool, but stories are magnetic. People remember narratives, not numbers. This is how you become a storytelling genie in the magical world of content:

• Become a Character: Don’t be a faceless a brand; show-off some personality by narrating how you started; share your journey, struggles, and victories.
• Paint Vivid Pictures: Use descriptive language that transports your reader into the story.
• Go Beyond the What, Focus on the Why: Explain the emotional impact of your product or service. How does it make people's lives better?

Think beyond blogs

Blogs are a collection of posts that are crucial for any content marketer, but don’t just stick to them. Try these different content types:

Short and snappy posts with high virality quotient.        

Engaging users in quizzes, polls, and surveys by boosting interactions and also collecting user data. ??        

Images appeal to people most! Make quick videos that can explain or show what happens behind closed doors. Shorts/ Reels get more reach.         

Podcasting/ Linkedin Live or Twitter Spaces are now booming! Give out industry insights or host interviews.        

Forget mega-influencers. Partner with smaller, targeted accounts for higher engagement.        

Encourage user-created content to build trust and brand loyalty.        

Stay updated on SEO best practices to ensure your content gets seen. ??         

And don't forget those snappy/ jazzy CTA'S to get the clicks you want!

Here's some examples for you to see:

• Download our free "Content Marketing Renegade's Handbook". (Include a link)
• Join our upcoming webinar: "Headline Hacks for Exploding Click-Through Rates". (Include link)
• Share this intel with your fellow content warriors! (Include social media sharing buttons)

Stay hungry, stay creative, and keep conquering the content marketing domain!

P.S. Follow me on Linkedin or subscribe to my newsletter for random spurts of content marketing insights, tips and inspiration!

Bye, Bye,

Vidya Gopinath