How to make WordPress & Make it more Interactive.

Millions of Businesses keep their WordPress websites up to date and more engaging to attract more buyers. Standing out through your run-of-the-mill design and content is NOT easy. Integrating interactive content in your strategy for 2021 is necessary to increase audience engagement.

A study on content preferences found that B2B buyers are increasingly relying on “show-and-tell” experiences. Here are some example formats they prefer:

YouTube trends also found that viewers were looking for opportunities to connect with others through content.

And I’ll walk you through the types of interactive content and the plugins you MUST use in your WordPress website.

INTERACTIVE CONTENT ??

As per the 90-9-1 rule, just 1% of users account for most of the action online. This leaves 99% not actively participating with an estimated 90% of people “lurking”, and the other 9% contributing or changing very little.

Interactive content could be calculators, assessments, videos, and polls that encourage visitors to engage with your website. It can get those 9% intermittent contributors to engage more instead of passively consuming your content. This proactive engagement ensures that your readers extract value from your website, thereby strengthening your relationship with them. And here below are some tips you should consider and the plugins you must use.

?? Interactive Video

VIDEO is a favorite on the internet. Adding interactive elements to it further elevates immersive experience. For educational videos, such an interactive experience could aid the memorization of new concepts. Here’s an example of a multiple-choice question that can pop up in a recipe video:

360° video which promises immersive storytelling also works for your audience depending on niche. But I recommend starting with simple interactive element.

?? Interactive Content – H5P

H5P plugin lets you add different question types and numerous informational resources to videos. It also offers adaptivity to jump across your video based on users' inputs.

You should use the H5P authoring tool (browser-based) for creating and editing HTML-5 interactive videos. Hosting videos on YouTube also makes sense, especially for larger videos, as HP5 has an uploading limit.

? Quizzes, Assessments, and Surveys

One common way to know your audience while making the experience fun is by asking questions. For example, Grammarly poses questions to the readers in their grammar articles, such as who vs. whom. Readers who answer the questions can have better chances of remembering the tricky grammar rules and applying them in real-world scenarios.

Lastly, questionnaires are useful for pre-validating your product’s demand and getting valuable feedback.

?? Modal Survey

Once you purchase your copy of Modal Survey, you can create quizzes to embed on your WordPress website. Their specialty is letting you customise the design to make the experience fun and appealing.

Indeed once quizzed, your visitors can get personalised content on their screens. There are options to email the final results.

?? Polls

A possible way to get a broad opinion of your audience is to conduct polls with WP. They are common on media websites and social media. Many successful YouTubers regularly use polls to learn more about audience and to shape their content:

You should poll your audience on a website to learn about the products they might be interested in buying. Ecommerce websites use polls on their product landing pages to get feedback from visitors.

?? Opinion Stage

The Opinion Stage plugin works great to implement polls on WordPress website and display survey results in real-time. It comes with many templates for videos, lead generation, and redirecting voters to landing page. You can also add images to make your polls appealing.

In the backend, you get access to the results dashboard that shows details of views, votes, and leads generated through polls.

Customizing the polls to brand’s colors is possible through its CSS override. You can also add logo to white label the items.

?? (On-Demand) Webinars

Live webinars is a common video format that involves attendee interaction. Also, On-demand webinars could be even better addition to your lead generation efforts. They are pre-recorded by the host and can be watched any time. It ensures that you put in best quality of your work and create excitement like you wish for a live webinar. The questions that attendees want to ask could later come over to your email to answer them.

?? WebinarPress

WebinarPress lets you host automated webinars from YouTube, Vimeo, and your server. You can scustomize your registration page and place forms anywhere on website using shortcodes. You can further customize and send automated email reminders. However, for using pre-recorded webinars, you are required to buy its Pro version.

???? Calculator

Another commonly used format by many businesses is calculator. Their objective is to do the heavy lifting of mathematics for visitors. A great example: Influencer Marketing Hub.

Calculators indeed work better on landing pages for your offerings. You can ask visitors to plug numbers and tell them how many hours and money your products can make for them. And let your prospects get a custom quote based on their needs.

?? Calculated Fields Form

It is a calculator interface comes with a visual form builder. There is a logic builder to define math operations to run on its form. There are pre-built practical samples and templates you can build on top them. Plus, creating a new calculator from scratch is also an option.

???♂? Quick Ideas You Can Try For Your Website

If the above ideas seemed overwhelming, then here are a few quick ways you can add interactive elements to your next website. You sure can implement all of these using pretty much any of the top WordPress page builders (like WPBakery or Elementor) on your website.

Web users tend to either bite, snack, or have a sumptuous meal of content. A cool graphics/videos at the top of your website may work well for those who want a snack. If they like what they see/read, they will consider browsing your website further.

You can use a plugin, like Easy Table of Contents. However this is a feature already built into some page builders. For example, Elementor lets you add a content with jump links to linked pages. I however like to keep them limited to H2s and H3s – else, it looks untidy and overwhelming.

?? SUMMARY

Interactive website is a great way to stand out in the sea of millions of websites over internet.

NEED MORE HANDS-ON GUIDANCE OR EXCITED TO BUILD ONE SUCH WEBSITE

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