How To Make A 'WHY' Video
Jeremy Ross Miller
I help businesses amplify word-of-mouth marketing through social media | DM me for free training
Dennis Yu recently invited me to speak at Shawn Dill's Black Diamond Club Summer Camp 2020 conference to share my story and teach how to make a 'WHY' video.
Dr. Shawn Dill is a chiropractor by trade but he is also the CEO of The Specific Chiropractic Centers, a franchise of chiropractic offices throughout the United States. Additionally, he runs the Black Diamond Club where service providers come together for top masterminds to grow.
Dennis and his team taught me the concept of a 'WHY' video in early 2017. This concept significantly influenced my marketing philosophy.
From my experience with working with dozens of companies ranging from different sizes and niche's, 'WHY' videos are the most consistently highest performing pieces of content.
In one year, I amplified growth for my personal brand with spending $4,205.34 on Facebook ads. In my analytics I found my 'WHY' video being the highest performing content.
What is a 'WHY' video?
A WHY video defines your why, or your passion. People are more likely to support something they believe in. This is why you should clearly define your why and build your brand around it.
I believe that the best way to share your stories or mission in an engaging way is through the use of a WHY video. A WHY video defines your reason, or your passion, and it is important to utilize the power of video content and social media to effectively share this with your desired audience.
Video is the most powerful ingredient of your personal brand, starting with your story and amplified by the stories of your ambassadors. It starts with you.
How to make a 'WHY' video:
Whether you’ve been regularly creating content for 10 years or have never written an article in your life, you’ll be able to easily create a “WHY” video by following these three basic steps:
1. Opening Heart Section
a. Start with “When I was…”
2. Lead your story into an ‘I believe statement’.
b. “I believe that…”
3. Finish with who you are
c. “My name is…”
If you want a video example of me explaining a 'WHY' video, here's a clip from me on stage at Black Diamond Club.
If you want an example of a polished 'WHY' video, here's one of my favorite 'WHY' videos to date. This is Taylor Simpson, CEO and Founder of The Halo App.
The key about 'WHY' videos is not production value. It's the power of story-telling. Taylor Simpson's 'WHY' video has high production value with animations. Authentic and genuine story-telling is the most important aspect of a 'WHY' video.
Don't let your lack of production equipment or skills hold you back from sharing your story.
Want to read more?
Why It Matters That People Are Hit With 6,000 Ads Per Day
Takeaways From My First Webinar (Personal Branding is for Everyone)
Use Facebook as a Growth Vehicle For Your Business
Is your email making you smarter?
No? Well it should be... every month I compile the top insights that I'm learning in personal branding and social media marketing.
Subscribe here: Subscribe
Get In Touch
?2020 by Jeremy Miller.
Proudly created by Cymbol Design
"Be a student of the world...and not only a student of the classroom! ?? "
- Jeremy Miller
Is your inbox making you smarter?
Join
I make personal connections & build relationships with students. I want kids to know that they truly matter and have a purpose. When I have time, I choose to be fly fishing on Penns Creek.
4 年I never get tired of watching this video—it’s so powerful. Very excited to share this with my students, so they too can develop their own WHY videos. ????
GaryVee's latest video is a pretty cool example of a "why" video that also touches on the what and how of all his different ventures. He doesn't go super-deep on his childhood and upbringing as an immigrant, but you can tell that who he was before he turned 30 has a huge impact on all he does today. I really enjoy his content the last 6-12 months because he has been very consciously trying to shift his message from "hustle your face off" to "hustle as much as it makes you happy" https://www.youtube.com/watch?v=YeXBBWqKpgc
Working with communities to shape the new economy | Founder x2 | Author and Speaker | Faith-led
4 年Great education! Thank you for your coaching and mentorship here.
Wealth Coach - Impact driven business owners. Personal growth ?? Business result. Let your lifestyle define you! ??Relationships ??Revenue. ?Spiritual Growth. ??Wealth Consciousness. ???Transformational speaker.
4 年Amazing stuff brother. Would you believe I was in the basement with FeelGoodNow spa. We got so busy I didn’t get up to meet Dennis Yu Had no idea you were taking the stage too. ????
Hype Man @ St Elmo Shrimp Cocktail | Barkeep Vodka | Rare Saint Whiskey | Huse Culinary Restaurants
4 年Where’s the why video for a why video? ??