How to Make a Website That Really Connects With the Visitors in Biotechnology Industry

1.a) Everyone can build websites

With easy access to a wide range of online tools available today; building a website is no longer a difficult task. At present, there is a vast section of people who no longer seek professional help to build a website, but do it by themselves. The online tools that are available today do not even require any technical skills on your part to build a website. All you need to create a website these days is to buy a hosting, theme and domain name, and get started to develop it within a limited budget and time frame.

If you too are seeking help to build a website on your own, then you have landed at the right place. This guide will help you explore all the essential aspects that involve building a website. To successfully make a website on your own, you need to follow a step by step process. And this guide provides you exactly with all these steps and clear instructions in the most uncomplicated manner.

This guide offers you the ultimate key to build a highly effective website that will not just increase your brand value, but also help attract the right leads for a better conversion rate in the future.

1.b) Low-cost services available, but can you benefit?

Today, many freelancing services are available at low costs owing to the widespread competition in the website development industry. Most low-end developers tend to trap customers by offering their gigs at really low costs, which ultimately fails to provide any actual results for the clients. So, it is of no use to buy the low-cost services offered by these unprofessional and inexperienced developers, as it will literally lead you with no results and benefits for your website.

There is always a high possibility that despite getting your website developed through a platform like Freelancer.com, and spending as much as $400, you still fail to generate the expected number of leads for your business. In this case, it is essential for you to understand that generally, a highly qualified and experienced developer from India will charge you about $25 per hour, costing approximately $2500 for a 10 - page custom WordPress Website.

You can find several low-cost website building services. Low-end developers on Upwork and Freelancer.com advertise their gigs attractively just to make some quick money; so, you better be careful.

Most of the freelancers -

• Lack of professional business experience
• Lack of professional marketing experience
• Offer cheap services since the competition levels are very high

We are not degrading these services but before opting for the same, be sure about their skills. Do not expect miracles and as said earlier, even after spending a significant amount, you might end up with literally no results. Low-cost services might be tempting, but what’s the use if you cannot see results? Moreover, you should understand that after the delivery of your project, you will have no support from your side.

1.c) Avoid mistakes

A wrongly built website can do more harm than good. That is to say, entrusting your website project to low- skilled developers might destroy your vision. Since these freelancers come with little or no experience, you cannot expect to receive a high performing website.

You will be suggested to look for a theme. There are lots of cheap themes available online along with shared hosting for as low as $2-3. The freelancer will install WordPress, set up the theme you provide and later take weeks or sometimes months to import data. Why do you think this is so? Cheap hosting! Since both you and the freelancer do not have the same level of expertise as a professional web developer or designer, errors are bound to happen, which prove costly for your project. In such cases, even the core theme functions get modified.

Once the project is completed, you might notice that the newly created website is not even close to the theme preview website. With no relevant content or images, your website lacks the appeal and optimization. Eventually, your site will be hacked due to lack of maintenance, and this is when you will start looking for support and WordPress software update.

Even after the software and theme update, your website might still not work because it would have lost all the previous customizations done by the unskilled freelancers. You should know that you need to use child theme for customizations; however, most people, due to lack of knowledge, do not use it, which again hinders your mission. Now you need support to fix the mess created by the inexperienced freelancer; a theme developer might be able to provide a quick solution.

2.a) Before you start your website project

Before you start with creating your website, first ask yourself what the purpose is. Is it only for informational use, or are you looking to generate great leads? Determine what you want out of your website before investing your precious time and hard-earned money into it.

Before starting to develop your website, you need to be quite clear about the fact if you want to add graphics and videos to its layout or have a regular content-based theme. Secondly, it is incredibly crucial that you create an SEO friendly strategy for your website, as SEO is one of the essential tools that will help generate more sales for your business. Last but not least, you also need to figure out if a WordPress theme would do justice to your overall website design, or you would need an exclusively designed theme to meet your specific website needs.

Do you need help to determine the discovery and definition phase for your project? Find more information how it's valuable to give yourself more time for this process on https://wpisset.agency/how-valuable-are-discovery-definition-phase/

2.b) Write a good website brief

A good website brief comprises of crucial information about your project origin, vision, products/services, objectives, KPIs, timelines, costs involved, USPs, target markets, and existing business website. Adding a template to the brief is also a good idea. A well-drafted brief enables the developers to build an appealing website which assures great ROI besides coming clear on the broader picture of the project. Investing in a brief also shortens the lead time and lets you pace ahead swiftly.

To sum it up, a website design brief takes into account your project needs and outlines the objectives accordingly. For instance, customer engagement, lead generation, enhancing brand reputation etc.

If you want help to design your website brief, find more information on how to write successful brief for your project on https://wpisset.agency/how-you-can-write-web-design-brief/

2.c) What is your budget?

Website design is a complicated procedure. Several intangible things go into building a new website which many clients do not understand. Speed, systems architecture, scalability are some of the many factors associated with and affect a website project cost. This is why you need to tell your developer your budget clearly.

Firstly, come up with a budget comfortable to you. Secondly, look for agencies that provide dedicated and focused solutions. Also, make sure to check the agency’s reputation, client reviews and accomplishments before making a decision.

We, Wpisset, provide cost-effective WordPress website solutions and assure an impressive ROI.

Do you want to know why your web project must have a budget, read on https://wpisset.agency/why-web-development-projects-must-have-a-budget/

2.d) Purpose of building your website

Determine why you want to develop a website. Generally, websites are built to convert visitors. Conversion happens when a visitor pays and buys an item on your site, subscribes to your newsletter or becomes your social media follower. By providing your customer with regular updates about your business and additional information about your industry, you are building trust and loyalty. If the number of subscribers and social media following increase, it means your website has done its job right; that is to say, the purpose is served.

2.e) Determine your target audience

The most important part is to identify your target audience. You need not, and in fact, you will not be able to create content for everyone out there; your website should be targeted towards your target market with the design and content in alignment with their persona. For instance, if you have a cosmetics business, your target audience, to a large extent, will be teenage girls and young women. So, you need not design your website for a market looking to purchase sports accessories. Have you got that?

Furthermore, determining your audience precisely enables you to filter and narrow down your brief, giving your developer a better picture of how your website should be.

2.f) Who the most typical customer is?

Ascertain your typical customer. This helps the copywriter draft text to precisely target that customer. Also, he can set the tone and approach to suit the same, which lets you see results better and quicker than expected. This typical customer can be easily persuaded to buy your product/service, but you need to catch his attention within the first few seconds; this is the time when you are required to make the best impression. Your website landing pages, in particular, must be highly compelling and motivate your typical customer to make a purchase. Remember, this is the online world where digital competition is reaching new heights every day. Be quick.

2.g) Why use WordPress?

WordPress is a highly admired open-source content management system which powers around 34 per cent of the total websites in the world. This software comes with an excellent proven track record and is increasingly becoming popular by the day. Another notable point is, the top 14 websites are powered by this CMS.

In addition to the track record, WordPress is completely free. There is no registration or license fees; developers can modify codes to customize the look of their websites. Moreover, WordPress is compatible with most third-party plugins, provides free updates and extensions such as RSS feeds and SEO besides being easy to learn and use. It is secure, scalable, supports multiple languages, best for SEO apart from offering data ownership to the user.

Find out more why WordPress the best CMS for enterprise website on https://wpisset.agency/is-wordpress-the-best-cms-for-enterprise-website/

2.h) How to choose the right WordPress theme?

One of the most important things you need to consider while choosing the right WordPress theme is to know the features you want on your website, like; a blog, a newsletter or an online payment page etc. Secondly, to choose the right WordPress theme, you need to be quite clear about the kind of look and design aesthetics you expect from your website, like; a minimalist design or a tech design etc.

Once you have a clear idea about the features and design elements you expect from your website, you can go ahead with choosing the apt WordPress theme for your website. It is highly recommended to opt for WordPress themes that have been around for quite some time, as it saves you from the pain of reporting or fixing bugs. Another criterion for selecting the right WordPress theme for your website is to choose them based on their popularity and rating for a probability of better support in the future. 

Lastly, before finalizing a WordPress theme, you must also check if it has been frequently updated in the last few months; as this is a mark if this WordPress theme is still worked upon by someone.

2.i) How/Who will scale your project?

Scalability should be an integral part of your website designing. Your business is dynamic, and the markets are dynamic, so should be your website. However, who do you think should scale your site? Are you confident of doing it on your own or would you like to hire an agency for the purpose?

As expert WordPress developers, we feel you should give a professional touch to your website. Also, an expert agency will be better able to do up/gauge your site apart from providing long-term support. Trying to do it by yourself will take more time; this means you will be investing your time on something you are not expert at.

2.j) Summary "Before you start your website project"

At Wpisset, we help you come up with your website design brief if you have the least idea about the same. We assist you in identifying your goals, target audience and typical customer while our work aligns with your budget and expectations. Most importantly, our one of a kind retainer service also lets you scale your project effortlessly.

We have worked with numerous clients with varied budgets and have been successful in satisfying the purpose of each of their businesses. Our team members excel at creating briefs which encompass all the client requirements and business objectives.

3.) How to start your project

3.a) Professional consultation can save your resources

We turn to Google for anything and everything. However, when you look on Google for information on specifications for your website, you will see a ton of results but not even one that fits your exact needs and business situation. This is where you need professional consultation.

How professional consultation helps:

• Since professionals come with rich experience, you will get quick solutions to all your questions.
• An expert can precisely tell whether your website project is feasible. It is significant to determine whether it is worth investing your time, effort and money into building or improving your site.
• You get a clear project brief with costs, timelines and deliverables.
• We feel professional consultation provides valuable information within the least time, hence it much better than googling and wasting several hours to end up with no data ultimately.

3.b) Write the perfect brief to end up with an amazing website

The success of your website largely depends upon your website brief. It should include a template while letting your stakeholders know what your business goals are. You can get in touch with a reputed agency that can help you design your website brief, but if you have already created one, the professionals can analyze whether your project truly has the potential. Further, a standard brief provides the framework for the agency to develop a website that looks splendid, delivers ROI and is aligned with the chief elements of the project.

The brief includes essential information such as:

• Origin and objectives of the project
• Your business and KPIs
• Products/services
• Delivery cost
• Timelines

3.c) Write your content

Once you are done with defining all the elements, start focusing on your website copy. Website design is essential, but copy gives a complete and compelling look to your site, which plays a significant role in retaining the attention of your visitors. It is observed that several site owners prefer to draft content on their own but to create an attractive and persuasive copy, it is best recommended to hire a copywriter.

However, if you have decided to do it on your own, you will be required to do some research before drafting the content. You need to determine and decide on the tone and approach best suited for your audience. For example, if you are into providing legal services, following a funny tone will not impress your audience; a formal and professional tone would suit better. Also, you should use keywords, terms and phrases that works out well on social media.

3.d) Why choose an agency? Reasons to know:

Choosing an experienced agency enables you to take advantage of their expertise. An agency can:

• Incorporate innovative ideas into your website project
• Save your money, time and effort since everything will be planned and executed professionally
• Help you maximize your ROI through enhanced customer acquisition and engagement
• Align your website with the latest trends
• Use their skills, knowledge and years of rich experience in building a compelling website

Do you want to know more why you should always choose an experienced web agency, read on https://wpisset.agency/reasons-why-you-should-always-choose- an-experienced-web-agency/

3.e) Get a proposal

If you are hiring a developer/agency, ask for a proposal with information about all the vital elements.

A good proposal template generally will have details such as:

• Introduction about the company and their services
• Problem statement where your project will be clearly explained in detail
• A proposed solutions page where the objectives of your website project will be shared. This page also contains suggested solutions you can implement.
• A page dedicated to your project breakdown which consists of detailed information about your website package
• Extras, which you can purchase in addition to what you have asked for
• Customer testimonials
• Terms and conditions which enable you to make an informed decision

3.f) Work with signed contracts

Never proceed with your project without signing the contract. It is utmost important that both you and your web agency sign the contract since it is your insurance. This also ensures seriousness and your agent will strive his best to deliver your project on time.

Understand the terms and conditions and read every line on the related page carefully. If you find something that is not clear or you do not want to agree upon, talk to your agent right away. It is better to have clear communication before starting with the project; this avoids misunderstandings later on.

Once both of you agree upon the terms, you can ask your website agency to go ahead.

3.g) Start your project with deposit pay

Generally, the upfront fee agencies charge is 50 per cent of the total amount. Work on your project will be started only after you pay this initial amount. However, at Wpisset, we have kept it light to make it easy for our clients. We charge only 15-30% of the project cost, but this depends upon the size of the project. 

Never pay the full amount during the initial stages of the project. You should clear the total amount only after the project delivery; in fact, after you are fully satisfied with your website. Have clear agreed payment terms in your contract..

3.h) Summary "How to start your project"

To conclude, we devote our time to provide professional consultation to our clients to understand their objectives. Once we are clear with what they want, we offer the best solutions. Also, we help our clients come up with their project brief, and if they have no time, we do keyword research and provide SEO copywriting services as well.

At Wpisset, we provide proposals for our clients’ projects which are easy to read and understand. Moreover, we are very competitive when compared to the other professional agencies. We charge only 15-30% as upfront pay while we commence our work only after signing the contracts.

4.) Development Process

4.a) How development process should be like

Follow a practical approach

We suggest you to ask yourself the below questions before actually proceeding with your web development project:

1.) WHO IS YOUR TYPICAL CUSTOMER?

A typical customer is one who can be persuaded to buy your product or service. Not all website visitors are vulnerable to persuasion. Identifying your ideal customer helps the copywriter craft content with the right tone and approach to target the same. However, you need to put in your best efforts to persuade him/ her to make a purchase on your website within the first few seconds.

2.) WHAT ARE YOUR WEBSITE GOALS?

The primary goal of any website is conversion. A conversion happens when a visitor pays and buys your product on your website. He can be later persuaded to subscribe to your newsletter and eventually follow you/your company on social media.

3.) HAVE YOU SPOTTED YOUR TARGET AUDIENCE?

Identify your target. This enables you to design your website in accordance with their preference and likes.

Once you are clear with these points, plan the layout for your website pages. Also called wireframing, the objective of this process is to explore the various elements that you feel need to be on your website. The next step is to create a compelling copy using the right tone, keywords and phrases to target your audience. Finally, you need to focus on design and theme development to make your website visually appealing.

Do not stop after your website goes live. You need to continuously update the technology, security plug-ins and SEO content apart from catching on with the trends.

4.b) Using pre-made theme? Use child theme for customization

Child themes are an ideal solution when you want to quickly build your website with an appeal that best matches your store/industry. You can google for tutorials that can help you learn how to use child themes. The best part of these themes is that you will not be required to make extensive changes to the parent theme. So, when you are updating the parent theme, your customization stays intact. To clarify, customizations are protected and not affected when you make changes or updates to the parent theme.

In short, child themes enable designers to build new designs by inheriting the parent theme functionalities.

4.c) Follow agreement in contract

Another important thing to keep in mind while building your website is to maintain cordial and credible relationship with your web agency. Before commencing with the project work, it is significant that both you and your developer agree upon the specified terms and conditions in the contract. It is best recommended that both of you sign the same, including the extras, if you want any.

Holding onto a signed contract helps in building long-term relationships. Moreover, it prevents possible misunderstandings later on and makes room for transparency. The contract is kind of insurance to you while it binds responsibility on the part of the service provider.

4.d) Summary "Development Process"

At Wpisset, we follow the right development process. We use child themes for customization, offering vast scope for modifications while retaining the already customized designs/parent themes. Further, we work on the basis of signed contracts. It is a practice at Wpisset wherein we stick to the pre-agreed terms and conditions since customer relationship is our top priority. We focus on building long-lasting relationships as we do with building websites.

For us, each project should be a win-win for both us and our clients. We work towards achieving that every time. Our client testimonials are proof of our business ethics.

5.) How will you maintain your website?

Maintaining your website is as important as building it. Since the technology and trends are ever-changing, it is significant that you sync with the latest market trends and techniques. This enables you to stay on your toes and grab every opportunity that comes your way. Remember, your competitors are alert and constantly trying to improve their products and processes; it is, therefore, advisable that you do the same to sustain and continuously evolve.

Make sure to constantly update your SEO content, website speed and security. In addition, analyze your web traffic and look for ways to enhance it.

5.b) Update

Updates are crucial to WordPress websites. Neglecting them might invite security threats and performance issues while you may also miss out on new functionalities your rivals are using.

It is possible to update a WordPress website without losing your customizations. You can use a child theme which inherits the functionality of a parent theme while safeguarding your customizations or opt for a properly coded plugin with filters and actions.

Take note; updates are not optional but mandatory. 

If you are going ahead with your web development project, it is best advised to look for an experienced developer/agency to work on the same.

5.c) SEO

WHAT IS SEO AND HOW IS IT IMPORTANT?

Search engine optimization is the process by which you improve your website elements to attract the search engines such as Google and Bing; the purpose is to rank higher and drive traffic.

A technically sound website is significant in creating the best experiences for your users as well. Also, your site should be fast, clear, easy to navigate and understand.

Optimization enables you to drive organic traffic and see great results, however, make sure to stuff your website with relevant text and images; a wrong link, keyword or irrelevant graphic might provoke the search engines to penalize your site.

SEO ASPECTS

• Technical SEO aspects: Your website should be quick and built with internal links. Avoid having dead links and duplicate content. It should be HTTPS secured.
• Structured data: Implement structured data to enable search engines to understand what your business is all about.
• SEO copywriting: Align your website content with the search engine algorithms to rank better. Moreover, your content should be clear and easily understandable.
• Keyword research: Incorporate the right keywords. That is to say, identify and use the same search terms your audience use to show up on the first page of Google results.
• Site structure: Have a definite site structure to help Google understand your site better. This also makes navigation easy and improves user experience.

5.d) Website speed impacts conversion

Your website speed mostly matters in today’s tech world. Yes, of late, technology has become very fast and so are people. A slow-loading website can cost you in terms of conversions; your competitor might grab that opportunity by having a fast loading site. Page speed is also one of the important Google ranking factors which impacts your customer/visitor satisfaction levels and user experience. Add those extra seconds and make the most of the traffic!

Check out the following that affect your website speed:

• HTTP requests
• Unnecessary spaces and line breaks
• Image sizes; compressed images can help your website load faster
• Appropriateness of the hosting environment/server

Find more information on how website speed impacts conversion on https://wpisset.agency/is-your-website-speed-killing-conversions/

5.e) Content Publishing

Frequency matters!

Publishing content regularly enables you to rank higher on the search engines; this is how Google works. Google crawlers look for websites that add fresh and relevant content and prefer them

to those that rarely publish content. The search engines also keep track of how frequently these sites are updated and index and rank them accordingly. Further, publishing content attracts your audience and provokes them to visit your site more often.

To sum it up, content publishing is required for your business growth. We suggest you to publish valuable content regularly to drive traffic, educate and engage your audience.

5.f) Security

Update your core files, plugins and WordPress themes to safeguard your site from hacking by the data thieves. In addition, get rid of themes and plugins you no longer use since they provide an easy path for the hackers to sneak into your WordPress website. Never leave your WordPress files untouched.

Furthermore, check with your hosting providers for the extent of security they promise; several of them lack in providing protection. However, if you do not use any security plugin, you will be making way for hackers. In other words, ignoring security plugins means, you will be putting your website under risk.

5.g) Retainer service for on-time support and maintenance

Retainer service is the ideal solution to experience success with your WordPress website. It is a kind of support system that can assist you with KPIs, tracking objectives, technical marketing, on-page SEO and new feature development. In addition, a retainer service can help you with fixing bugs and enhancing security.

The most important part of a retainer service is their guaranteed support. Their services cover:

• Website maintenance and WordPress backup
• Site monitoring
• Quick turnaround time
• Provision of security
• Priority support during emergencies
• Dedicated WordPress development services

For quick, reliable results, updated and secured WordPress website, seek a retainer service. This also helps in building a long-term support system.

Find more information on how you will greatly benefit from retainer service on https://wpisset.agency/wordpress-support-retainer-guide-benefits/

6.) Result - Summary

6.a) Success Factors

Several factors affect the development and success of your business. While you are required to invest a great deal of time and money into creating your website, there are options you can explore that enables you to build an extraordinary WordPress website at reasonable prices. Hiring a reputed, reasonable and experienced website agency is one of the best solutions.

Apart from these factors, planning, developing SEO rich content and maintaining your website also make a great impact on your lead generation and growth of your business.

6.b) Your website traffic

The most obvious reason to have a website is to earn more traffic. A website by itself does no good; it demands your time and effort.

Reasons to build a new website: When do you need one?

• Your website is not appealing to your visitors
• Existing website is unable to offer an outstanding user experience.
• When your site is not targeted towards your audience
• Search engines find it hard to locate your website
• You have content that is dull and unengaging

If you are looking to build a new website to enhance your traffic, ensure your pages are SEO-rich and appealing.

6.c) Conversion: The chief objective of creating a website

The ultimate goal of creating any website is to generate more leads for conversion. This holds for any product or service offering business.

In order to convert more prospects into valuable and loyal customers, you must take some time out to get a captivating website done. Make your landing pages visually appealing, blog section informative and enrich your website content with keywords and tags to drive traffic. In short, engage the visitors to the core to persuade them to buy your product.

6.d) Let's Talk

If you are looking for a web development agency, look no further than our services. You can get in touch with us to discuss how together we can take your web development project forward.

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