How to Make Website Pages That People Actually Read

Many people think that no one ever reads the text on their website. Whether that is true or not depends on how the text is presented on the website.

A prospect who is considering a purchase will be motivated to get their questions answered. They will visit your website and look for the answers to their questions.

If you expect your website to produce leads or sales for your business, then prospects need to read some of the text there.

The good news is, people do read website text when they can easily scan headlines and find the information they are most interested in.

Here is how to create website text that can be scanned quickly:

Key Elements of Readable and Scannable Website Content

Headings and Subheadings

Using headings and subheadings to organize your content and break it down into manageable sections. A hierarchical headline structure allows users to easily skim through your page and locate the information they are interested in.

Short Paragraphs

Long paragraphs can be daunting and hard to follow on a screen. Aim to keep your paragraphs to just 2-3 sentences. Shorter paragraphs create more white space, making it more inviting to read.

Bullet Points and Numbered Lists

Whenever you have a list of items or steps, use bullet points or numbered lists. These elements break up the text and make it easier for readers to scan and absorb information quickly.

Highlight Key Information

Using bold and italics can help highlight important points in your content.

Visuals and Media

Incorporating relevant images, infographics, and videos can significantly enhance the readability of your content

Whitespace

Whitespace, or negative space, is the area around text and images that is left unmarked. Using ample whitespace prevents your page from looking cluttered and overwhelming. It also makes your content more approachable and easier to navigate.

Fonts and Typography

Choose fonts that are easy to read and maintain a consistent style throughout your website. Headlines should be large and bold, body text should be smaller and thin.

Scannable Text is Vital! If Prospects Don't Read, They Won't Buy

When you present your text in a scannable and uncluttered way, prospects visiting your website will read it.

If your website content is scaring prospects away, contact me now and let's fix that.